21: Finding Clarity in Messaging a Multi-Offer Business with Sarah Scully-Leaf

In this hot-seat coaching episode, I sit down with spiritual entrepreneur Sarah Scully-Leaf to dive into the behind-the-scenes reality of building a soul-led business. Together, we unpack the challenges of launching multiple offers, finding clarity in your message, and scaling your business in a way that honors both Strategy and Self.

You’ll hear us explore:
 ✨ How to weave together diverse modalities like somatics, breathwork, and subconscious rewiring under one powerful brand umbrella.
 ✨ The balance between marketing strategy and nervous system regulation, so you can scale to six-figures without burnout.
 ✨ Why leading with desire (the “chocolate”) over modalities (the “broccoli”) creates magnetic messaging that attracts soul-aligned clients.
 ✨ Practical tips for simplifying launches, speaking to your ideal client’s subconscious mind, and moving past limiting beliefs around visibility and money.

If you’re a spiritual business owner or soul-led entrepreneur who desires to merge business strategy, embodiment, and money energetics, this episode will show you how to become magnetic, manifest abundance, and create a feminine-friendly business that supports your lifestyle and impact.

Work with Sarah: you can find her course Health that Holds here https://www.sarahscullyleaf.com/hth use code: GABS10 and get 10% off

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The Booked-Out Business Blueprint:

https://gabriellemartorana.com/blueprint

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Transcript

Gabrielle Martorana (00:01.455)
Hello, hello. Today we're diving into the real and raw behind the scenes of building a business. I'm bringing in a beautiful woman from our community for a hot seat coaching session where we'll roll up our sleeves and get our hands dirty, unpacking her biggest challenges and finding the clarity, strategy and breakthroughs that will move her forward. So let's dive in. Today I have Sarah Scullyleaf on the call with me. Hi Sarah.

Sarah Scully-Leaf (00:27.83)
Hello, thank you for having me.

Gabrielle Martorana (00:29.967)
Thank you for coming on. I'm so excited. So tell us a little bit about your business and what you do.

Sarah Scully-Leaf (00:35.896)
So I am a business owner living in Bali. I, in short, run a business that helps people create a better felt experience of life, whatever that looks like for them. And I use a range of different modalities and offers to do that. So I'm qualified as a hypnotherapist, an advanced breathwork and somatic practitioner, an NLP practitioner.

Reiki healing, pranic healing, and honestly a whole bunch of other different stuff. And I have a lot of different offerings in the way that you can work with me. So I have a one-on-one coaching container. I have breath work events. I have self-paced courses. I have in-person workshops, online workshops, basically a lot of different stuff.

Gabrielle Martorana (01:21.915)
Love it, love it. So what is the challenge or pain point that you want to dive into and unpack today?

Sarah Scully-Leaf (01:30.048)
Yeah, so it's probably a couple of things that are related to each other and that is as someone that has so many different offerings and so many different modalities when I launch or market something, doing it in a way that feels cohesive with everything together but also in a kind of a clean launch strategy if that's kind of the right terminology there but

I often find it difficult to, you know, I'm in a launch at the moment. I've just launched a brand new self-paced course that's called Health That Holds, and it's for anyone that struggles to actually implement health habits. So I used to be a personal trainer and what I found is most people actually struggle to implement the habit. And so, you know, even in the launch of this, like,

you know, how much should I actually be posting? And when I'm posting about this, then what about my other offers and what about, you know, my other modalities and the other things that I'm working on at the moment? So that's probably what I struggle with.

Gabrielle Martorana (02:25.402)
Thank you.

Gabrielle Martorana (02:29.463)
Mm-hmm. Mm-hmm. Mm-hmm. I love that. And so being multidimensional and having multiple modalities and so many offerings, you want to get really clear on how often to talk about what and if it's okay to talk about other things while you're in the middle of a launch. That's kind of like the root, right? Okay.

Sarah Scully-Leaf (02:50.242)
Yeah, so it's kind of a quantity and quality type of conversation. And then also, you know, when I have a one-to-one mentoring program that's kind of always having intakes. But, you know, sometimes I feel like if I was talking about that right now, I'm not talking about the program that I've actually just launched. And so sometimes it can just feel really messy.

Gabrielle Martorana (02:54.415)
Mm-hmm.

Gabrielle Martorana (03:10.299)
Uh-huh. Yes, I love this. Okay, perfect. So there was another conversation that we had where we talked about some of the modalities that you offer and this concept of an umbrella connection point. So just to give our listeners a little bit of backstory, Sarah and I had a conversation about how she teaches multiple modalities.

And, but then she wanted to know like how they're all connected. And I talked about this theory that I use with a lot of my marketing clients in my marketing agency, which is this idea of having this overarching concept that connects everything and then having these columns or these pillars of the specific things that you talk about. And so Sarah, do you want to tell them a little bit about what you believe your overarching umbrella to be and then what you believe your pillars to be? And then I think we can dive deeper into this question.

Sarah Scully-Leaf (03:59.308)
Yes. So I would say the roof of the umbrella, and I don't know if I've just extended this metaphor or encouragement, but the roof of the umbrella is helping people to create a better felt experience of life. And then the pillars. So, you know, I think of like the points at the bottom of the umbrella. There's four of them. So one is health and wellness. One is life by design. So, you know, intentional life creation. The third one is the body. So nervous system and somatic.

Gabrielle Martorana (04:04.604)
Hahaha.

Gabrielle Martorana (04:13.146)
Mm-hmm.

Gabrielle Martorana (04:17.531)
Mm-hmm.

Mm-hmm.

Sarah Scully-Leaf (04:29.232)
and then the fourth one is the mind, but the subconscious mind more so for my work. So those are my four pillars.

Gabrielle Martorana (04:34.971)
And then what's the overarching umbrella?

Sarah Scully-Leaf (04:40.014)
creating a better felt experience of life.

Gabrielle Martorana (04:42.619)
Okay, okay, perfect. Okay, so this is really important to anchor back into when we're thinking about what do you post and when and is it appropriate for you to be posting about some of your other pillars while you're in the middle of a launch? And so I think the easiest way to think about this is to actually zoom out outside of your launch strategy, outside of let's say the two weeks when you're posting a lot about health that holds and kind of look at your overall calendar. Like let's say we're imagining a 12 month spread.

So across 12 months, imagine that you have different offerings that match each of your different pillars or the points of your umbrella. And you're just talking about one of them right now. But there's this core concept, this core concept of designing your life, of creating your reality, of things that anchor into your values. And then these are the pieces of kind of more like the how to do it. So you can do it in your health. You can do it through somatics. You could do it through subconscious work.

And when you're talking about your lunch, you want to be talking about that specific thing, but sometimes you can get tired of talking about it. And sometimes you feel like, but what about the other stuff that I really care about? So what I would like to ask is how often are you posting during your lunch right now?

Sarah Scully-Leaf (05:58.934)
Every day.

Gabrielle Martorana (06:00.398)
I have so much hesitation, like heaviness there. Okay, and why are you posting every day?

Sarah Scully-Leaf (06:04.174)
Yeah.

And this is what's an interesting balance and discernment that I don't feel that I embody yet is the...

The desire, is probably, I feel pretty good posting four times a week. You know, I'm talking about on the grid stories, kind of a different story. I find them a lot easier, but on the grid, I feel pretty good posting four times a week. But there's the balance that I then feel like I'm still internally navigating that during a launch, especially when it's kind of more of a closed window. Like I know on the 31st of, you know, the end of the month that the main part of the launch is going to be at an end point that

You know, people need to see things repeatedly for them to actually consider it, spend time with it, reflect on it. Such a small percentage of an audience sees something. And so it's even though I'm posting every day, some people in my audience might only see one post or they might only see two posts. And so it's the balance that I'm trying to create between, you know, actually having enough volume that people are actually seeing something that I know will really help them. And then also

Gabrielle Martorana (06:54.021)
here.

Gabrielle Martorana (07:15.643)
Mm-hmm.

Sarah Scully-Leaf (07:16.622)
I don't fucking like creating content every day. Am I allowed to swear on here?

Gabrielle Martorana (07:19.375)
Yeah. Yeah. Yeah. We can bleep it out. No, I think it's fine.

Sarah Scully-Leaf (07:28.074)
It like, feels like, ugh. Like, I mean, you felt it in my energy. It just, feels like an energy drain to do it that often.

Gabrielle Martorana (07:33.232)
Mm-hmm. Mm-hmm. Mm-hmm. Mm-hmm. Yes. Okay. So this is so huge. is so, so good. Okay. There is oftentimes we put a lot of pressure on a launch because like you said, there's a time sensitive piece to this. And then there's the, all the logic around people need to see things a certain amount of times before they're going to take action. So if we could just table those for a second.

and think about the bigger picture of your business. Think about your business on a year scale instead of like launch four weeks, six weeks, the next two weeks. And if we anchor into knowing that this health that holds piece is going to be part of your product suite, it is going to be a living, breathing piece that you come back to over and over again, available in your business.

What I would like to do is to take some of the pressure off of the immediate performance on this launch, knowing this is going to be something that you're offering your audience over and over again, because what would it feel like in your body if it wasn't this sense of urgency of like, I need as many people as possible to see this right now. And instead this deeper knowing of

I'm going to post what feels good to me, what feels authentic to me. Yes, I am going to be devotional in my posting, meaning I'm not going to post once and then never talk about it again. But maybe there's that happy space of where you're saying like four times a week and then releasing the control a little bit of feeling like everybody who is, maybe this could serve needing to see this right now and needing to take action right now. And,

just releasing some of that control, knowing like this is not dying, this is not going away, this is its first entry point, this first birth point into reality, but it's going to be something that I breathe life back into over and over and over throughout the year. What would something like that feel like?

Sarah Scully-Leaf (09:31.436)
I mean, that feels amazing. The follow-up question I have to that though is I do have

Gabrielle Martorana (09:36.698)
Yes.

Sarah Scully-Leaf (09:37.944)
programs that are time sensitive. So for example, I have a breath work program that's called Breathe Different, Feel Different that when I run it, it is full live weekly calls. And so when I launched that, and I actually am not someone that plans out a 12 month calendar of, know, in January, we're launching the elevated woman, in February, we're launching Health That Holds. I'm very intuitive in, and that's what I like in terms of deciding what needs to be launched, birthed, when, what, you know, what am I feeling collectively?

Gabrielle Martorana (09:40.335)
Mm-hmm.

Gabrielle Martorana (09:48.059)
Mm-hmm.

Sarah Scully-Leaf (10:07.948)
need, like what is missing in the world. And so I don't always have, you know, months in advance to prepare for something. So what about those moments where let's say I decide to launch Breathe Different, Feel Different, and the starting date is in three is in two or three weeks time. And that actually does have an endpoint because that's when the first call takes place. And I wouldn't actually have somebody it would affect the group container if somebody came in late. So it actually the endpoint is the last point in time that someone can sign up to it.

Gabrielle Martorana (10:18.661)
Mm-hmm.

Gabrielle Martorana (10:35.887)
Yes. So what comes into play here is having a, a methodology behind your posting strategy, behind your content creation. However, that comes through if it's social media, podcasts, email marketing, that you are always educating and nurturing and helping your people move through the funnel literally always. So that way, when things do come online and become available, it's not this like sudden

push towards something. It's, that people have actually been kind of like waiting for the right thing to surface that's hitting exactly what they want. And so there isn't this like tidal wave of energy that comes with launches. It's actually, you are always launching. It's that you are launching different things at different points that can happen intuitively. And the people are primed and ready to, to move on it because it's, it's your umbrella. It's all under the umbrella.

And as you're giving the different offerings that match the different points or pillars of the umbrella for this person, they're like, I'm a pillar for gal. And when I hear that she launches something in pillar four, that's, that's my thing. I'm ready. And there doesn't have to be so much force behind the, I have to let everybody know it's actually that she's been kind of tuning along, stopping her scroll on the content that's relevant for her, that she wants to accept that invitation from you and then move forward.

So there's not so much pressure and not so much like momentum that needs to be generated because you've been generating the momentum.

Sarah Scully-Leaf (12:09.452)
Okay. I love this and the kind of, I'm a very visual learner. So the visual that comes to mind is there's almost doors with people that are behind. So like you said, there's, there's a door that when I open it for pillar four, the people that have been waiting in that room are already like, okay, I'm waiting for this door to open. that kind of even weaves back into my very first question, which is if I'm in a launch right now for pillar one, I have been talking about pillar one for, I don't, it feels like forever at this point. How am I still weaving in the stuff that

Gabrielle Martorana (12:20.859)
Yeah.

Yes.

Gabrielle Martorana (12:32.571)
I'm feeling it. I'm feeling it.

Sarah Scully-Leaf (12:39.416)
somebody behind pillar four door needs when I've just been actively talking about door one now for months.

Gabrielle Martorana (12:42.393)
Uh-huh.

Gabrielle Martorana (12:46.523)
Mm-hmm. Mm-hmm. So one thing is that I wouldn't make your, let's call it a sales process to stick with marketing terms. I wouldn't make your sales process for a product to be months. I would make it maybe like two, three weeks, maximum four weeks that you're talking about one key offering and like one of those pillars. I would cycle it a little bit more often than that. I personally really like two week cycles.

But how you keep your audience as a whole engaged is by weaving in the core umbrella teaching and making sure that it's very crystal clear that yes, I'm talking about habits. Yes, I'm talking about health, but I'm talking about them through the lens of designing a life that you desire. And this is one way that we do that. And then when you start talking about the subconscious mind, it's not random. Should they're like,

She's talking, now she's talking about the subconscious mind, but she's talking about it through the exact perspective of this is how you design and create a life that you're obsessed with. This is another avenue of approaching that same objective. And these, this core concept is being weaved through all your material. And the thing is you can think about social media as an invitation and the people are going to scroll past the invitation when it's not relevant and they're going to stop and engage and accept the invitation when it is relevant. So you might have people in your audience who

You might be talking about the subconscious mind, isn't really hitting for them, doesn't really feel in resonance. So maybe they're not deeply engaging with your content for a week or two. And then you talk about something that does hit, or maybe it's one of the stories or you know what I mean? It can be something like this where it's a nurturing and it doesn't have to be every single post lands for every single type of person that's in your audience.

Sarah Scully-Leaf (14:27.214)
That makes a lot of sense. It's really helpful. guess like I still am kind of struggling to weave some of them together where say, you know, I have been talking about health and wellness for a while now. Would it still be that, you know, maybe one of four posts a week that I am actually still talking about breath work. So it's just not so.

random, I guess, or like still, you know, I also might I don't love the the marketing the business terms of nurturing an audience. It's like I'm trying to make real fucking change in the world. I want to help people. I know how much this helps people. And so how am I still spreading that message and the importance of, you know, breathwork and going, you know, into somatic processes when I'm at the moment very much talking about, you know, how to create change through habits.

Gabrielle Martorana (14:58.608)
Yeah.

Yes.

Gabrielle Martorana (15:05.081)
Yes.

Gabrielle Martorana (15:19.533)
Mm-hmm, mm-hmm. I think you can do that in a few different creative ways that you can play with. I think you can do some very obvious things like have highlights on your Instagram that represent your different pillars. So if someone landed on your page, they would immediately see the words breath work, subconscious, habits, and know, okay, these are obviously topics that are very deep in what this girl does, like what this woman offers.

But I think you could do it in more subtle ways as well in the way when you are speaking to habits, you can drop little hints, if you will, little Easter eggs where you're like, yeah, we're going deep into health and habits and this, and this is one out of the three core tools that I use. The other ones are breath work and the subconscious mind. And you're just like chronically weaving in all of these pieces and also weaving in.

The point of all of this is design a life that you are in love with. You know what I mean? Always looping it back, looping it back, looping it back. So the big picture.

Sarah Scully-Leaf (16:17.932)
Okay, I love that. you, with that one message, maybe this is more of a question for you than for me, but it's also for me. Do you not ever just get sick of saying the same thing over and over? Like I'm sure other people don't feel that way, but even talking about health and wellness, I feel like I've said the same thing a bazillion times. So I'm imagining if you're always linking it back to the one thing, so say, know, creating a better felt experience of life, do you not get bored of your own message? Because, and the reason that that's important for me is I don't want to feel boredom around something that is so

Gabrielle Martorana (16:19.387)
Mm-hmm.

Sarah Scully-Leaf (16:47.856)
important and so heartfelt. want it to spark, you know, energy, vitality, not this like, I'm saying this again, I've got to bring it back.

Gabrielle Martorana (16:55.024)
Yeah.

think that that's the idea behind cycling your sales cycle two to three weeks at a time maximum is that you're always going to be talking about it from a different lens and from a different vantage point. think when you do loop it back to like the main thing, the umbrella thing, because that's such a deep part of your why and your Dharma and why this all even matters to you in the first place.

you can say it in so many different ways. So maybe at first you start saying, like life by design or a life that you're in love with. And then maybe some days you're talking about it and you just use different words and you use different examples and you storytelling different ways. But I'm not sure that you would ever necessarily get tired of talking about it. If it's is such an anchored point in your, in your why, you know what I mean?

Sarah Scully-Leaf (17:44.192)
Yeah. Yeah. And so this is all extremely helpful. I guess the last kind of question I had on this is even in these two week cycles where you're kind of talking about, so you know, know, the two weeks of health at holds and then maybe two weeks of something else, where, because I do see some people doing this and there is like sometimes where I kind of want to do this, would you still?

Gabrielle Martorana (17:55.184)
Mm-hmm.

Sarah Scully-Leaf (18:05.25)
do two things at the same time. So for example, in Health It Holds, I also have one spot available in The Elevated Woman, which is my one-to-one program. Would you then bring the invitation in for that during Inverted Commons launch week or cycle for a different offering?

Gabrielle Martorana (18:23.961)
Yes, so what I would do is I, because you have a signature offer. Let's say Elefated Woman is your signature offer. You could always loop that in as an upsell. And I know the marketing terminology makes it sound not so great. I mean like legitimately, if someone is interested in building habits, they're interested in changing their life, and then they're interested in going deeper, then obviously the thing that they're really wanting, the problem they're wanting the solution for is going to be best served.

in actually your signature offer. So it makes perfect sense for there to be some sort of copy, maybe in some of your social media posts, maybe for an occasional story where you're speaking to the habits that hold. And then you're saying, and you know what, for those of you who are just like a full body yes, and actually want to go even deeper than that, I have a spot available in the elevated woman where we do everything in habits that hold, but even more unique.

and even more specific to your circumstance because you and I get to go deep into it together, you know?

Sarah Scully-Leaf (19:23.5)
Yeah, that's really helpful. I'm actually even thinking of like a couple of women that have been DMing me recently and one of them was like, look, I was really interested in health at holds, but I just know self-paced courses aren't for me. And I'm like, actually that's beautiful because self-pace is amazing for some people because they can do it completely at their own pace. But if you're someone that you know that you need one-to-one, well then this is actually perfect because I have a one-to-one program. Okay. Yeah. That's, that's really helpful. And it also, I feel like it gives me more flexibility and creativity for the days like today.

Gabrielle Martorana (19:37.787)
Mm-hmm.

Gabrielle Martorana (19:46.573)
Exactly, exactly.

Sarah Scully-Leaf (19:53.416)
I woke up and I was like, man, I feel so obsessed with the elevated woman right now and I just want to talk about it and I want to talk about hypnotherapy and how freaking life changing it is when you change your subconscious beliefs. And then I had that part that was like, but you're launching Health at Holes for another week. So save that for a week. And I don't like that because right now I'm really excited to talk about the elevated woman.

Gabrielle Martorana (20:08.454)
Mmmmm

Yes. The other thing that you could do is you can record it while it is alive for you. And then you don't necessarily have to post it today. You can post it in seven days from now if that supports your cycle and things like that. And that's the other piece is that another way to kind of not get sick of your own content and saying the same thing over and over again is to save the pieces that you love and save the pieces that worked.

And when you're ready to relaunch that same offer, breathe life back into that, meaning go through, read it, make sure it still resonates, maybe tweak a few things, add in a different story or some things like that. Just breathe some life back into it. And you don't have to be rewriting and re-saying the same things over and over again. You can be adding these little pivots and it'll be to the other 98 % of your audience that didn't see it when you posted that first time.

Sarah Scully-Leaf (21:07.532)
Hmm. I love that. That's actually really helpful. Thank you. And it makes me, can already feel my energy. That's like a lot more excited. I feel like my energy and the way that I work does not fit in with the typical business advice. And that's why I really like you because you understand that and you actually honor that. Like even when I've said to him, like, I don't want to do a 12 month calendar and like pre-plan what launches I'm going to do when, because I could wake up and just like this health it holds. I literally just woke up and it nagged me and nagged me and nagged me until

Gabrielle Martorana (21:15.196)
Yeah.

Gabrielle Martorana (21:21.914)
Mmm.

Gabrielle Martorana (21:29.37)
Okay.

Sarah Scully-Leaf (21:37.496)
I created it that wouldn't have fit in a 12 month calendar I don't know what I want to launch in October and like I what I really love about you is that you actually Understand that and honor that you don't kind of come in with some of that typical business coaching advice It's like you need more structure. You need this is how you scale the business

Gabrielle Martorana (21:40.603)
Right.

Right.

Gabrielle Martorana (21:51.651)
Yeah.

Yeah, yeah. Yeah, I think you only need as much structure to hold that feminine flowy energy that wants to come through. So that way, when those do land, you have the systems in play to where you can just create and bring it to market. And it doesn't have to affect your income. It doesn't have to affect all the other pieces. You know what I mean?

Sarah Scully-Leaf (22:16.514)
Yeah, I love that. And then I've heard you talk a little bit about chocolate and broccoli.

Gabrielle Martorana (22:23.164)
Yes.

Yes.

Sarah Scully-Leaf (22:30.56)
We're not talking about Gabby's choice of dinner meals.

Gabrielle Martorana (22:33.112)
I love that.

Sarah Scully-Leaf (22:35.266)
But I feel like the first part of this conversation, which has been really helpful, is kind of addressing the quantity of posting and then in that quantity, how to kind of bring in multiple offers, multiple modalities. But I would loved your perspective, I guess, more on the quality piece, if I'm understanding correctly, of the chocolate and broccoli and how I'm actually talking about the things in the times that I'm talking about them.

Gabrielle Martorana (22:42.78)
Mm-hmm.

Gabrielle Martorana (22:55.707)
Yes.

Gabrielle Martorana (23:00.474)
Yes, yes, the messaging is so important and that's what's going to support you in chronically nurturing for a lack of a better word, but chronically speaking to, engaging with and connecting with your people in a way that actually is resonant. So that way when you do bring the offers, all of that work has been having been done for months and months and months. And it makes the launch cycle and the sales cycle so easy and so seamless.

And so some of the things that are really powerful to talk about is this idea of chocolate versus broccoli. And for those of you who haven't heard that before, one of my mentors, she's the one who taught me that. And basically all it means is that there is the broccoli, which is what you know people need. So it's kind of like if you think of a little kid, like eat your broccoli first, you know, and then you can have dessert.

Broccoli is what you know people need and it's your modalities. It's your tools. It's the things that you know is the facilitator or the creator that actually moved the needle. And then the chocolate is the desired outcome that your people want. So it's the solution that your people are looking for and they don't necessarily know what is going to create that solution for them. They just want the outcome. They want this result. They have a problem. They want to fix it because they want something else to be happening in their life. And so

What I'm a big proponent of and what I really believe in is this desired based marketing and so that means speaking to the desire More than the pain point. I'm not saying you can never speak to the pain point I kind of feel like it's more like an 80-20 rule but really speaking deeper to that chocolate to the desire and where the broccoli comes into play is we pretty much Don't talk about the broccoli unless it is woven into a conversation related to chocolate so what I mean by that is if

If you're a breathwork facilitator and you go like really deep into all the ways that breathwork can change your life, most people are going to be at the stage where they're like, I don't really care about breathwork. What I really want is to not have anxiety every night before I go to bed. Like, I want to be able to get restful sleep. Like that's the chocolate is to like not have anxiety before I go to bed and get a good night's sleep. And so in your material, it'll be speaking to that outcome, speaking to that desire.

Sarah Scully-Leaf (25:02.545)
You

Gabrielle Martorana (25:18.694)
And then weaving in the broccoli a little bit here and there, because that's how you get the trust. Because once people hear you start talking about the solution, what they desire, then they're going to know, okay, but they're going to want to know a little bit of the how, not too deeply, just enough of the how to think that what you're saying is even viable, right? Because if you never speak to the how, they're going to be like, okay, this girl can definitely paint the picture, but like, how could she even help me? I don't understand. And that's where that like buy-in factor and education factor comes in.

Sarah Scully-Leaf (25:46.742)
Hmm. I really love this, especially as someone that has so many modalities and I feel like that is one of my point of differences, but I can see, know, especially in the past where I would talk to modality more than desire. In the desire piece, one thing that I know that I want to upskill in is I feel it's so much easier to talk about

Gabrielle Martorana (26:01.681)
Hmm.

Sarah Scully-Leaf (26:10.688)
about the problem than the desire. And I can feel that in my messaging, I often go to moving away from the problem. And sometimes I can find it quite difficult to...

Gabrielle Martorana (26:12.72)
Mmm.

Gabrielle Martorana (26:20.124)
I

Sarah Scully-Leaf (26:21.226)
anchor into the desire instead. for example, this, you know, health it holds, it's so easy for me to see, talk about, you know, people swinging in all or nothing cycles of, being all in at the gym and then collapsing and doing nothing, or staying up really late watching TV and they're exhausted all of the time because they're not prioritizing sleep. I find it quite difficult or almost like I'm short of examples sometimes of desire instead. Like it's like, maybe I can get two and then it's like, I just find it really difficult.

Gabrielle Martorana (26:33.756)
Mm.

Gabrielle Martorana (26:39.9)
Mm-hmm.

Gabrielle Martorana (26:45.055)
huh.

Sarah Scully-Leaf (26:50.828)
What would you suggest with that?

Gabrielle Martorana (26:53.82)
I have two ideas, two things that work really, really well for this. We're getting these like tangible 3D real life examples of what your person is seeking, like what it is that they want to experience in the world. One is to do some version of market research, meaning have your like ear to the ground with your people.

So that could be as simple as integrating experiences in your life where you're surrounded by your people and you get to hear what they say, you get to ask them questions, you get to talk about it. So for me, for example, when I was holding cacao circles very frequently, it was a very natural space for me to actually hear all the time.

what my ideal people were struggling with and then also what they were desiring. And then I could ask them more questions about, but like in your dream reality, like what would that actually look like and get some more exact examples using their words of how they would describe that experience. And it felt very natural and fluid because I want to be holding cacao circles. I want to be doing that. That's just who I am in part of my life. I'd be doing that regardless of my occupation. You know what I mean?

And so I know that you have some different types of spaces that you like to hold. So that could be like a very natural place for you to just jot down some notes of maybe some phrases, some words, some examples that you hear and you're like, wow, that was really beautiful. It's kind of just turning on that. Like, how do I say like explore or like experimenter brain of documenting.

like documenting phrases. And I actually have something that I call a copy bank and I'll go in and I'll put like words or phrases or 3D examples. And what I mean by 3D examples, I just mean like something that actually happens in their real daily life. Using their words that when I'm ready to then go back and tell a story or speak to something in a specific way, I'll go read those. And it kind of like lights something up and reminds me and invigorates me. And it creates this really authentic

Gabrielle Martorana (28:58.064)
connection point that I really love.

Sarah Scully-Leaf (29:01.454)
I love that and what I'm seeing the correlation between my struggle

in going a lot to the pain point is I'm realizing a lot of the conversations that I hear and even with clients their verbiage is what they're moving away from even when I ask them what they want because a lot of people don't actually know clearly what they want because they haven't experienced it yet but they know what they don't want and so even you know when I sit down with a client and I'm like what you know what is it that you want it's you know I want to wake up and not feel like I have a million things to do I want to wake up and not feel so tired all the time I want to you know

Gabrielle Martorana (29:32.924)
Bye.

Sarah Scully-Leaf (29:37.196)
be able to be comfortable resting without anxiety. And so all of those examples are still moving away from the problem. I don't actually know that I have a lot of experiences even when prompted where these people are clear in what they're moving towards.

Gabrielle Martorana (29:44.068)
Mmm. Mm-hmm.

Gabrielle Martorana (29:52.572)
Mmm.

Gabrielle Martorana (29:57.23)
Mm-hmm. Okay. This is spectacular in two ways one. It's because

Sarah Scully-Leaf (30:00.878)
I love your enthusiasm. You're like, this problem is so spectacular. I love you so much.

Gabrielle Martorana (30:06.62)
It is so good though. Okay, because one, you get to be the person that speaks to the higher self. Like you get to be the one to call them forward and to like activate that part of them that they desire. you like, call it like in my container, I call it high flyers. Like people who embody live and inspire a reality that you didn't realize was even possible. And the only

way that you could realize it was possible was by watching somebody else live it or hear somebody else talk about it. And so like I intentionally have high flyers in my life that I stay engaged with and connected to just for that exact purpose for them to expand my awareness on what's even possible. And so if you're surrounded by people who it sounds like are in very much need of a high flyer to expand their awareness on what's possible, that's amazing and fun. And what a beautiful role to step into.

And then the second prong of that is you're wondering, but how? And so I very much believe that we can use ChatGPT in a very authentic, grounded way. And this could be one of those perfect examples where if you trained ChatGPT on your voice, on your belief system, on your core values, on your methodologies, and then you gave it some examples of pain points and you said, paint me a day in the life, paint me a picture, paint me some real world ...

examples of what it would be like to not experience this. And then just have it, have it give you some things to play with. And then of course you can shift those and make them more real or, you know, put your magic into it, but that could be a really fun starting ground.

Sarah Scully-Leaf (31:46.85)
Yeah, I really, really like that. I've just been like writing copious notes while you're talking. This thing's lit up. No, that's like really, really helpful. And I know I am, I would say a high flyer for a lot of my clients. And so maybe even tapping more deeply into that and looking at specifically what is it for them. No, that's extremely, extremely helpful.

Gabrielle Martorana (31:53.392)
just love that.

Gabrielle Martorana (32:03.292)
Hmm.

Gabrielle Martorana (32:06.897)
Mm-hmm.

Gabrielle Martorana (32:11.706)
Mm-hmm.

Sarah Scully-Leaf (32:15.486)
I think that actually kind of answered everything. I mean, I feel like that's given me a lot to kind of integrate, sit with. I guess the only piece that I would add in here, which I think I've mentioned to you offline, is I do have some things that I think are so important and a real important part of life creation for a client, but they're not.

Gabrielle Martorana (32:19.556)
Wow, love that!

Gabrielle Martorana (32:25.244)
Mm.

Sarah Scully-Leaf (32:43.104)
one of my pillars. And so how I bring that in, and so, you know, one of those examples is joy. You know, I think it's, I don't think somebody can have a life that they love unless they're consistently experiencing joy. But that isn't one of, you know, my pillars of life by design, of health and wellness, of the body, of the mind. I mean, it's a little bit of all of them, but how do I weave that in when it doesn't necessarily feel like it's something on its own?

Gabrielle Martorana (32:44.54)
Well...

Gabrielle Martorana (32:49.562)
Mmm.

Gabrielle Martorana (32:56.124)
Mm-hmm.

Gabrielle Martorana (33:00.796)
Mm-hmm.

Gabrielle Martorana (33:10.332)
Yes, yes. And this is such a good example because I think this is super critical, especially now that we are moving into age of AI is really adding in this like human piece to the work that you do. And so this is one of the things that I would say is part of your core values. so joy is a core value of yours. And there was another one we had talked about being a core value embodiment. Yes. And so what I would love is to see you

Sarah Scully-Leaf (33:34.454)
Embodiment. Yes, embodiment.

Gabrielle Martorana (33:40.241)
write pieces of content, create stories, things going deep onto your core values. Like what you believe about the world, how you think it works, what do you think are like the most important pieces about human, like being a successful human and living a happy, successful life. And those, when you really anchor in your core values, that's when you are so magnetic and attract the people who are just so perfect and in tune with you. Yeah, that's a really powerful one.

Sarah Scully-Leaf (34:09.122)
And is that weaved in where I'm talking about one of my pillars or an offering or are these standalone pieces where it would be, you know, let's say I'm creating a piece of why I believe we can't have a life that we enjoy without joy. I mean, it's actually the word enjoy. Maybe the content.

Gabrielle Martorana (34:24.133)
Yeah.

Yes. That would, yes. So, so I think you can do it in a few ways. I think you can do it in a way where you're tying it back into your big umbrella. So into like your, your core, your core why weaving in why joy is a critical piece to this ever even being able to exist. I think you can weave it into specific offers. I think he could weave it into specific pillars. And I think that you could do literally a standalone piece just on

your why you're obsessed with this concept of joy and what it means to you and maybe even some storytelling of of why this ended up being one of your very, very core values.

Sarah Scully-Leaf (35:03.278)
Okay, that's really helpful. Gosh, there's just so much to talk about. When I'm looking at my umbrella now, which Gabby is amazing because this didn't exist before last week with you.

Gabrielle Martorana (35:15.909)
Yeah.

Sarah Scully-Leaf (35:16.822)
It makes things a lot more easier, like to create content, to know what everything is linking back to. And also just variety. Cause I'm not, I don't like talking about the same stuff all of the time. I like that freshness that you're talking about that life force. and I also love what you said about core values actually really being a part of you and who you are. because you know, AI is getting better and better. And we for now can tell when somebody has used chat GBT to write their messaging.

Gabrielle Martorana (35:19.738)
Mm-hmm.

Gabrielle Martorana (35:29.894)
Mm-hmm.

Gabrielle Martorana (35:40.538)
Mm-hmm.

Gabrielle Martorana (35:44.828)
Mm-hmm.

Sarah Scully-Leaf (35:46.688)
the em dashes, we can see this shift in the tone and the energy from how they normally speak, but there's probably going to come a time very soon where we actually can't tell the difference between what's been written by AI and what was just that person. And so I love this idea of your values and how that really speaks through your messaging, through what you're doing and how people can really more deeply connect with you and know that it's you.

Gabrielle Martorana (35:48.134)
you

Gabrielle Martorana (35:51.772)
Gabrielle Martorana (36:12.514)
Mm-hmm. Mm-hmm. Exactly. And I love what you said about variety because I think when we get really clear on all of this, we have endless things to talk about, but endless things that actually feel relevant and feel impactful and feel inspiring and that you know all have a purpose because as you and I have talked about before, every time you post, it has a purpose. It has an intention. And so rooting into the knowledge that you're not just posting just to post.

and which can be very frustrating as a business owner, feeling like you're just posting and it's not doing anything. It's the knowing this is all part of a greater business strategy and aligned authentic business strategy, but a strategy nonetheless that is helping your people connect with the pieces of the things you offer that are gonna support them and move the needle.

Sarah Scully-Leaf (36:59.724)
Yeah, and I think one of my biggest takeaways.

today, which has been a real shift is seeing how rather than when launching new things, almost that visual and analogy of trying to get the people into a door is that the work of your messaging, your strategy, your business, those people are already behind the door. And then when you're launching something for, you know, a couple of weeks, you're just opening the door and those people that are already there waiting and wanting, they just know that it's time for them now. And then a week later, you're opening a different door for different people. You're not actually trying to put people through the door because

Gabrielle Martorana (37:26.374)
Yes.

Gabrielle Martorana (37:31.759)
Yes!

Sarah Scully-Leaf (37:31.984)
your systems, your messaging, your products, where all of it has already done that for you. Yeah, that's game changing.

Gabrielle Martorana (37:37.154)
Exactly. Mm-hmm. Mm.

Sarah Scully-Leaf (37:41.718)
You are honestly, Gabs, you are just so brilliant at what you do and so helpful. And, you know, I've had so much business coaching over the years, but what I really love the most about you is how much you actually merge the heart and the spiritual with, you know, actual strategy, because it's not just the inner aspects of the work that we have to do. need strategy around it, but not strategy that's, you the way, you know, the bro sales and,

Gabrielle Martorana (37:45.67)
Thank you.

Gabrielle Martorana (38:09.356)
Yeah.

Sarah Scully-Leaf (38:10.758)
Like, like just stuff honestly that I was doing that didn't feel good for me and actually you align with what feels good for a person and how that person wants to create impact in the world and you really honor that person with strategy and yeah it's one of the many things I love about you.

Gabrielle Martorana (38:27.46)
thank you. I'm so happy and so helpful. I love to see how much you've skyrocketed too and all the offers that are coming through you and coming to life and you have so much epic medicine to give. So I'm so happy that this is supporting that. Yeah.

Sarah Scully-Leaf (38:41.294)
Thank so much. I really appreciate you, Gabs.

Gabrielle Martorana (38:46.01)
Yes. Well, thank you so much for coming on. I have a little message for our listeners here. If you enjoyed today's episode, I would love to hear about it. Please send me a DM on Instagram. I am ExpandWithGabrielle and I would love to hear what was the most impactful takeaway for you. And actually, before I move on to the next piece, Sarah, if people want to connect with you, where can they find you?

Sarah Scully-Leaf (39:10.03)
Yes, at Sarah Skellyleaf on Instagram is the best and easiest place to find me and send me a message as well if this was helpful. I honestly really love connecting with people and I love when people message me and tell me that they, you know, saw me on a workshop or heard me on a podcast. Because it's you know what it's like sometimes it just we're talking to each other on a screen and so you don't actually always know and feel the impact that that has for somebody else unless they message you. So yeah, if somebody feels so inclined to do that, I honestly really love them.

Gabrielle Martorana (39:39.866)
Yes, amazing. Yes, please. And if this is something that you are struggling with, your niche, your offer, your messaging, I have exciting news for you because I have just rolled out the Booked Out Business Blueprint, which is a step-by-step framework and a guide for you to create your signature offer from start to finish, getting crystal clear on your niche, designing and building your offer.

Sarah Scully-Leaf (39:40.739)
Yes.

Gabrielle Martorana (40:03.652)
launching it with magnetic messaging. So if you thought today was impactful, wait until you see what is inside there. You can find the details at gabrielmartirana.com backslash blueprint. And the link is of course in the show notes. So thank you so much. Now we'll see you guys next time. Thank you.

Sarah Scully-Leaf (40:20.302)
Thank you for having me.