Oh, hi! Stories Podcast
Dana Berchman, CEO of Oh, hi! Communications, is thrilled to announce the launch of Oh, hi! Stories. We'll be diving deep into the stories that connect us, hearing uplifting tales of innovation & resilience and talking with trailblazers who spend their time thinking about the future.
Listen on:
Apple Podcasts: https://podcasts.apple.com/us/podcast/oh-hi-stories/id1747442202
Spotify: https://open.spotify.com/show/5vxwfl7YLHOXEVh9wgrh35
Amazon Music: https://music.amazon.com/podcasts/369497f7-2b0c-44b6-8261-13dccb1ec718
Learn more: ohhicommunications.com
Oh, hi! Stories Podcast
Episode 13 - Taylor Swift and Building a Brand They’ll Remember All Too Well with Andie Figlin
In this episode of Oh, hi! Stories, my sister Andie and I finally let loose on our favorite topic: the unmatched marketing genius of Taylor Swift. We’re both lifelong marketers (and unapologetic Swifties), so yes—we break down the sensation of TS12, the release of The Life of a Showgirl, and what leaders in any industry can learn from Taylor: how to build loyalty, own your narrative, and keep a brand fresh for decades.
Whether you’re here for the marketing masterclass, the Swiftie fan-girling, or both, you’ll walk away inspired to know your audience and give them something to believe in.
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About Dana
Dana Berchman is an award-winning expert in marketing and communications with a gift for leading teams, connecting people, and telling the human story. An experienced innovator, public speaker and media professional, Dana is a proven expert at developing communication strategies, maximizing reach, creating digital roadmaps for cities and organizations, and delivering data-driven results with heart.
