016 - Jeff Mau - Tenicor

keywords

law enforcement, training, holsters, Tenacore, product development, entrepreneurship, risk management, tactical gear, business growth, community engagement

summary

In this conversation, Tim and Jeff Mau discuss Jeff's journey from law enforcement to entrepreneurship, focusing on his experiences in training, the challenges of transitioning between agencies, and the founding of Tenacore Holsters. They explore the importance of product development, the intentionality behind their gear, and the significance of community engagement and training in the tactical space. Jeff shares insights on risk management, the evolution of his business, and the expansion of product lines, including knives and belts.

takeaways

• Jeff's early training shaped his perspective on law enforcement.
• The government environment can stifle innovation in training.
• Taking micro risks can lead to greater comfort with risk overall.
• Building a business requires dedication and long hours.
• Product development should focus on removing unnecessary elements.
• The ARCs holster was a strategic choice for market entry.
• Community engagement is vital for growth and connection.
• Training remains a core part of Tenacore's mission.
• The zero belt exemplifies intentional product design.
• Expansion into knives and off-body carry reflects market needs.

titles

• The Evolution of Holsters: Insights from Jeff Mau
• Behind the Scenes: The Making of Tenacore Holsters

Sound Bites

• "I was frustrated with just the environment of books."
• "You have to be comfortable with taking risk."
• "I didn't see this risk at all."

Chapters

00:00
Journey into Law Enforcement and Training

04:30
Navigating the Challenges of Law Enforcement

09:20
Transitioning Between Agencies

13:57
The Birth of Tenacore Holsters

24:28
Building a Business from Scratch

36:33
Innovating in Holster Design

48:02
Expanding Product Lines and Future Goals

57:00
ARC(05-03-2023).mp4

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