The Kim Barrett Show Podcast
Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.
Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it’s free, accessible, and we’re bringing directly it to you—all you have to do is listen!
The Kim Barrett Show Podcast
Building a Brand From The Ground Up with Brittany Garbutt
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Anyone can sell a product to a customer. But there’s a big difference between those businesses with one-time purchasers and those whose customers keep on coming back for more.
The key to gaining (and then retaining) loyal customers lies in building not just a business, but a brand that people are willing to follow. Our guest this week is Brittany Garbutt, founder and CEO of Pretzel, a bakery focusing solely on producing artisanal pretzel products. Known for their in-your-face entertaining pink branding, she’s expanded from one original store in Perth to now owning 12 stores nationwide and employing over 250 people. We cover everything she’s learned whilst building her empire, from investing all of her savings to start her first business at just 23 years old, to how to place your brand at the top of the market, and what she wishes she knew about taking on new talent into her team.
Don’t miss this high-octane Q&A with Brittany - she’s sharing her best advice as someone who has experienced the grind that comes with beginning a business, and the sweet success when it all pays off.
Episode Highlights:
(01:06) Going back to the beginning
(03:12) Making pretzels cool again
(07:51) When (and how) to expand your business
(10:56) Learning from her biggest mistakes
(18:32) Considering a franchise model
(23:17) One for the Perth locals
(27:30) Pricing in the hospo industry
(30:51) Do you hire from within, or look elsewhere?
(36:23) Creating a brand built for longevity
(43:25) The benefit of awareness and networking
(49:15) Opportunity cost
(52:05) Dealing with the emotional rollercoaster that is business
(1:03:28) The biggest financial risk of opening a store
(1:09.41) Know your everyday numbers too!
(01:17:00) Getting hacked on Instagram
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
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Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.