The Kim Barrett Show Podcast
Kim Barrett, founder of the online marketing agency Your Social Voice, lets you in on the secrets to generating more leads, converting those leads to sales, and scaling your business.
Each episode is rich with the essentials of taking control of your business and increasing its social media engagement and sales. He will lay bare the latest marketing strategies and tactics you need to implement to keep you ahead of your competitors. Almost like a consultation session, but it’s free, accessible, and we’re bringing directly it to you—all you have to do is listen!
The Kim Barrett Show Podcast
The Simple Skill Most Businesses Are Missing with Michael E. Gerber
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From accountants to chiropractors, and digital marketers to bakers, the idea of starting a business based on your current career can seem like a straightforward pathway to success. But it’s not enough to just excel in your trade - you need to master the complex nuances of the business world too.
Most businesses that are failing have the same problem: they haven’t created an easily replicable (but unshakeable) selling strategy. Someone who has built a whole empire teaching business owners this skill is our guest this week, Michael E Gerber. After his brother-in-law introduced him to Silicon Valley investors over half a century ago, it set off a cascade of career-changing events that left him one of the most sought-after sales consultants in the USA. Since then, Michael’s passion has been helping budding entrepreneurs understand the fundamentals of business and apply them to a wide-ranging kaleidoscope of careers with the same end goal - scaling for consistently successful results that can be reproduced time and time again.
Episode Highlights:
(00:03) The man, the E-Myth, the legend
(00:51) Michael’s answer to the cocktail party question
(01:50) How E-Myth was created: the selling strategy problem
(07:42) The most common mistakes new business owners make
(10:58) Mastering the fundamentals of business (the McDonald’s franchise story)
(17:52) Prepare now for all possible futures
(18:17) Only 2% of people in the world are brilliant creators
(22:49) The businesses Michael has spent half a century building
About Michael E Gerber:
Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, "The E-Myth Revisited" and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management. His mission is "to transform the state of small business worldwide”.
Connect with Michael E Gerber:
⏩ Join Michael’s personal mentoring and development coaching course ‘The Dreaming Room’
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok
Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)
Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett
Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.