DELIVERED
Delivered is your window into the world of amazing digital products, bold business strategies, and innovation in practice.
In a world where 95% of digital products fail, we’re on a mission to find out what sets the 5% apart, bringing you insights from change-makers — business owners, company executives, creatives, tech experts, and other brilliant minds.
Brought to you by Infinum, a leading digital product agency, and hosted by Georgios Athanassiadis, Infinum's managing director.
DELIVERED
Modern product thinking inside a 270-year-old brand with Sam McCarthy
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Unlike most tech companies, Sotheby’s doesn’t ship fast and break things. The auction house has been selling rare art and luxury objects for almost 270 years, and their clients expect a white-glove experience at every touchpoint. When your buyer pool is small and consists of ultra-high-net-worth individuals, you can’t afford to lose their trust with a feature rollout that’s a little buggier than it should be. At Sotheby’s, trust took centuries to build.
So how do you run a product team inside a company like that? Join our conversation with Sam McCarthy, VP of Product at Sotheby’s, to find out.
Key learnings:
- Understand the challenges of building complex digital products inside a non-technical, legacy organization
- Learn how Sotheby’s balances tradition with the speed of modern product development
- Discover how Sotheby’s leverages technology to improve client experience and stay ahead
- Find out what’s most difficult to modernize in a legacy company: systems, processes, or mindset
- Explore how Sotheby’s leverages AI and data to track artworks and verify provenance across decades
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About Infinum
Delivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.
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