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AI didn't kill SaaS, it raised the bar with Tomislav Car

Infinum Season 1 Episode 24

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0:00 | 45:02

Every day, someone on LinkedIn declares SaaS dead. A shiny new coding tool drops, and the story going around is: why pay big money for software when you can just vibe code your own? 

Tomislav Car, a tech entrepreneur with 20+ years of experience and CEO of Productive, isn’t buying the whole SaaS-Pocalypse narrative, at least not the way it's usually told. 

The buy-vs-build dilemma is older than AI. Enterprises have always weighed building their own tools against buying one. AI just made building faster and more accessible, even for people who can’t code. But building and maintaining your own platform still costs time, effort, and money. At the same time, SaaS companies have access to the same technology. They can ship faster, offer more functionality, and provide a better user experience. The bar goes up on both sides. The biggest threat to SaaS isn't enterprises building custom in-house tools. It's falling behind competitors who use AI more effectively.

Drawing on decades of industry experience, Tomislav shares lessons on how your business can survive in an AI-first world, the playbook behind Productive's success, and what kind of leader you need to be to pull it off.

Key learnings:

  • Explore how AI is reshaping the SaaS landscape and how to adapt
  • Understand why so few side-project SaaS ventures make it on their own
  • Find out what it takes to be a successful leader
  • Learn how Productive built AI agents customers actually want to use
  • Discover the key decisions that grew Productive from 5 to 150 people

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About Infinum
Delivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.

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