The mbaMission Podcast
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The mbaMission Podcast
Ep 91 | West Coast MBA Programs You Are Probably Not Considering (But Should)
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West Coast MBA programs offer more than just proximity to tech. In this episode of The mbaMission Podcast, host Harold Simansky is joined by MBA Admissions Managing Director Debbie Choy to explore the distinctive culture, career pathways, and hidden gems across leading West Coast business schools.
From innovation-driven classrooms and entrepreneurial ecosystems to recruiting pipelines shaped by Silicon Valley and beyond, the team discusses how geography influences leadership style, community feel, and long-term opportunity. They also highlight unexpected programs that deserve more attention and explain how applicants should think strategically about fit—not just rankings.
If you’re considering Stanford, Berkeley Haas, UCLA Anderson, USC Marshall, or other West Coast options, this conversation will help you clarify what makes these programs unique and whether they align with your goals.
New episodes of The mbaMission Podcast drop every Tuesday.
00:00 – Why Look Beyond Stanford and Haas?
Framing the episode: spotlighting UCLA, USC, and Foster.
02:43 – What Makes West Coast MBAs Different?
Tight-knit communities, smaller class sizes, and strong regional roots.
04:22 – Silicon Beach and LA’s Tech Ecosystem
The rise of tech in Los Angeles and startup access.
05:47 – Media and Entertainment: UCLA Anders versus USC Marshall
Why LA is hard to beat for entertainment careers.
08:07 – UW Foster and Seattle’s Corporate Pipeline
Amazon, Microsoft, Starbucks, and hands-on career preparation.
09:53 – Alumni Network Strength and Part-Time Programs
Why these schools’ alumni bases rival bigger programs.
11:15 – Overlooked Bay Area Options (Santa Clara and More)
Tech access beyond Stanford and Berkeley.
12:02 – UCLA Anderson’s Hands-On Curriculum and Finance Strengths
Capstones, the Fink Center, and student-run funds.
13:51 – The Power of the USC Marshall Trojan Network
Alumni loyalty, multiple MBA formats, and geographic advantage.
15:28 – International Focus and Asia Connections
USC and UCLA’s global reach.
17:21 – East Coast vs. West Coast Media Careers
Traditional media versus entertainment & streaming.
20:08 – Wharton’s San Francisco Advantage
Silicon Valley recruiting and the SF campus strategy.
23:16 – Who Should Choose Foster?
Ideal candidates and product management pathways.
25:43 – Final Takeaways on West Coast Fit
Smaller programs, regional strengths, and strategic decision-making.
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Why Look Beyond Stanford and Haas?
Harold SimanskyIf you're thinking about media or entertainment, it's hard to beat UCLA in USA. It just is.
Debbie ChoyThe schools have taken huge pains to foster that um that connection. Having access to the creatives, to the writers, the producers in the industry right there, I think is uh it's uh tough to beat that. And I think the international focus of these programs is really unparalleled.
Harold SimanskyThe thing about USC that really cannot be understated is just the power of the alumni network. It's hard to make the case to go all the way to the East Coast if you're gonna find yourself back in Los Angeles. Today on the NBA Mission Podcast, we're headed west, but not to where you might think. We won't be talking about the Stanford GSB or Berkeley Haas, but rather other West Coast business schools that deserve the spotlight. From tight-knit communities to Powerhouse Alumni Networks, UCLA Anderson, USC Marshall, and UW Foster each offer something unique, and understanding their differences can really help you find the best fit. We will dig into everything from class size and culture to special offerings that make these programs stand out. From innovation ecosystems to strong ties with tech, venture capital, the media world, and social impact. We'll explore how Anderson fosters innovation in Los Angeles, what makes Marshall's Trojan network so powerful, and how Foster connects students to the tech and entrepreneurship scene in Seattle. And if you're considering a West Coast NBA, this episode will give you the insights you need to see beyond the rankings. So we're here today to talk about West Coast schools. Of course, the only way to do that is by coming to the West Coast. I had to, I was forced to come out to beautiful San Francisco to talk to my colleague Debbie Choi. Hello, Debbie.
Debbie ChoyHello, Harold. Welcome, welcome. You brought the sunshine with you.
Harold SimanskyYeah, not from Boston, I can tell you that. I can absolutely tell you that. But Debbie, obviously, you've been in the West Coast for a long time, including a business school student at Stanford.
Debbie ChoyAbsolutely.
What Makes West Coast MBAs Different?
Harold SimanskyYeah, which we have a couple of podcasts about that as well. When people think about West Coast business schools, Stanford, of course, is the first school that comes to mind. Maybe Berkeley is the first school that comes to mind, but obviously we got a lot of other schools to think about. Generally, people think about maybe UCLA, USC, if they consider the West Coast the actual West Coast, they'll actually go up to Seattle, think about Foster. And of course, there's a few other schools we we're going to talk about. But from your perspective, how do these all all match up? How are West Coast schools different? Is there something special? Or why do you love some of these schools?
Debbie ChoyYeah, I um I think that for applicants who are rooted in the in California and uh on the West Coast, these schools are a great option to add to that list, apart from Stanford and Berkeley. Um, I think it uh has very strong alumni um in the on the West Coast. Uh I think the you know, for one of my clients um uh was doing real estate in LA and uh the Trojan network for USC is just incomparable. So these schools all have very tight-knit communities, small class size, usually below 400 people for each of these schools. If you're looking for that um intimacy, if you're looking for that tight-knit culture, to know your classmates all by name, um, to be rooted on the West Coast, I think USC, UCLA, and Foster are really good schools to add to your target list.
Harold SimanskyNo, absolutely. And it's my understanding, USC and Foster are probably bouncing around about 200 students per class. That's obviously that's a much different experience. You're gonna know everybody, you're gonna know them by first name, then you will certainly have a hung out with them, and I think that really makes it just a great place to go to school, not to mention the weather, just not to mention the entire vibe. Traditionally speaking, I've always thought about these schools having real niches in terms of what they do, but I'm actually surprised the more I find out about them, I'm really surprised about where their specialties are.
Debbie ChoyYeah, I think the um these schools have really strong connections with the companies and the industries around them. For example, have you heard of Silicon Beach, Harold?
Silicon Beach and LA’s Tech Ecosystem
Harold SimanskyUh, I think I have a vague sense of it. I like the beach. Uh, I've certainly heard of Silicon Valley and Silicon Alley and Silicon Fens out in Cambridge, but what is Silicon Beach?
Debbie ChoyYeah, so Silicon Beach is an area within LA where there are over 500 tech companies, uh, from the, you know, from startups to some of the now more established ones like Snap, uh Hulu, Headspace Calm, uh, Riot Games, so really innovative. Um, you know, so if you are looking to join a startup, if you're looking to go into tech, you don't actually have to come to Silicon Valley. There is Silicon Beach right there.
Harold SimanskyYeah, no, that makes sense. And listen, I think it's a product of just how expensive Northern California has become and just sort of that in the dynamic element of Los Angeles now.
Media and Entertainment: UCLA vs. USC
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Harold SimanskyAnd just to sort of maybe pick up on that in terms of an industry focus, listen, I always tell my clients, if you're thinking about media or entertainment, it's hard to beat UCLA in USC. It just is, in terms of where the alumni are, in terms of just your location, just in terms of sort of what people are learning at school. So I think from that perspective, they're really exciting places.
Debbie ChoyAbsolutely. There's, you know, big companies like Disney, uh, Sony Pictures, uh, for people looking to make those connections with alums and industry experts. I think there's no better place to be than LA. Um, there's also biotech. Don't forget about MGEN, uh, which is, you know, uh is in Thousand Oaks, California, but very close to LA. Um so these are all um, you know, industries that are great companies that are are really very close to these schools. And the schools have taken huge pains to foster that um that connection. And uh they really focus on placing their their uh graduates at these great companies.
Harold SimanskyYeah, yeah, and listen, certainly there's also some, I would say, less intuitive things happening at these schools. USC has put a huge amount of money into entrepreneurship. Um, first of all, it is a wealthy school, so if cost is always a consideration, the necessary if you really need a scholarship, USC could be a great choice, but also it has become, maybe reflecting LA, maybe reflecting their own commitment, a much more great entrepreneurial program, great entrepreneurial curriculum. So again, something else to consider. And uh and listen, I think when you think about these schools, and obviously you're connected to the city in a very significant way, frequently that also means real estate. When I think about top real estate schools, I frequently think about places like, you know, obviously Warden, but also University of North Carolina. But UCLA and USC, you're gonna get sort of this great real estate education, like you said earlier, in terms of that alumni network. And let's just push a little bit more uh in terms of what else is happening in sort of the Southern California. A school like Pepperdine, a school like, if you've never heard of before, Chapman, which again sends a lot of people into media. Um, but but Debbie, let's move north. I mean, let me see here. Yes, let's move north up to Seattle. So what's happening at Foster? What's happening in that community?
UW Foster and Seattle’s Corporate Pipeline
Debbie ChoyYeah, Foster, of course, is you know, in Seattle, which is home to great companies like Amazon, Starbucks, uh, Microsoft, um, and there is a huge pipeline uh from Foster into these companies. And uh, I've worked with a lot of applicants in the past that um uh really appreciate those connections and being able to get placements directly from school at these uh at these companies. So, you know, absolutely if you're um looking, if you're near Seattle, if you're rooted in Seattle or close to that area, um, Foster is a great school to consider.
Harold SimanskyNo, that's right. And I was at Foster a couple years ago, and again, only I think about 200 students in each class. And I've never seen a career center like that. I think they they tell folks and I believe them that from the perspective of most career counselors per student, number one is Foster, their ability to place students quickly into some of the really the top uh Northwest companies, you know, the Nike, the Microsoft, the Amazon is in many ways is unparalleled. And if you think about product management, for example, or you want to land in sort of this very, very dynamic place, Foster is certainly the place to be.
Alumni Network Strength & Part-Time Programs
Debbie ChoyAnd they have a great focus on hands-on learning coupled with that job placement, I think is a really fantastic education for people looking for that dual. You know, how do I apply the skills that I learned in a classroom to a real life job situation? You know, a lot of times we talk about the small size of the programs. And uh, Harold, I think that sometimes people think, you know, how does that translate into alumni network? Right? So don't forget that these schools have a lot of great part-time programs.
Harold SimanskyThat's right.
Debbie ChoyYeah, so that translates into, I, you know, I looked at the numbers for these schools and it rivals, you know, the alumni network at uh Stanford and Haas. So, you know, collectively, there are just as many alums from Foster, from UCLA and Marshall than at some of these uh, you know, bigger programs.
Harold SimanskyYeah, no, no, absolutely. And that also brings us back to a slightly different point. If your dream school, for example, is Haas, Haas has a wonderful EMBA program. And if that's where you want to end up, an EMBA program certainly may be worth considering as well.
Debbie ChoyYeah, absolutely. Yeah, um, and as well as a weekend program.
Harold SimanskyYes.
Debbie ChoyYeah. Um, so a lot of my clients who um are in the Bay Area or are don't mind the commute um to the Bay Area, they look at these uh weekend programs as uh a really, you know, great option. Uh very low opportunity cost, very rigorous. Yeah, you know, you still have to do a lot of work. Absolutely. Absolutely, you know, but certainly it uh you don't have to relocate and you don't have to uh leave your job for two years.
Harold SimanskyYeah, no, that makes sense. And let's talk a little bit more about geography. Obviously, in um Northern California, a lot of exciting things happening, but maybe there's some schools that are really completely off the radar that just because of their geography alone can really get you where you need to be.
Overlooked Bay Area Options (Santa Clara and More)
Debbie ChoyYeah, Santa Clara is a fantastic program. I think um is often overlooked, is often shat overshadowed by you know the two other big schools in the Bay Area, uh, but certainly um, you know, uh no less connected to the tech world. Um, you will find a lot of Santa Clara alums in the tech industry.
Harold SimanskySo if you're in the video right next to them. Yes, yes, yes, yeah.
Debbie ChoySo yeah, so if you're looking for that connection to, you know, post-MBA, Santa Clara is definitely a good consideration.
Harold SimanskyNo, no, that makes sense. Well, let's dig a little bit more into each of the programs. Let's talk a little bit more about what's actually happening at UCLA, what's actually happening at uh USC. And there are really some really unique pieces to their programs that you just don't see anywhere else.
UCLA’s Hands-On Curriculum & Finance Strengths
Debbie ChoyYeah. One of the things I love about UCLA program is there is a capstone project that um all students have to complete. And I think that uh length of that project, you work on it um uh, you know, across semesters, um, working with real companies, real clients really allow the students to apply the skills that they learn in the classroom to actually making a real impact for companies.
Harold SimanskyNo, that makes sense. As well as UCLA really is all about hands-on. For example, when you come to the world of asset management or finance, you have the Fink Center of Finance, as well as UCL Anderson students actually run a fund. And that is really not what you see at many, many schools. And talk about getting your hands dirty, and of course, that makes for a really very efficient pipeline into that world, into the world of asset management.
Debbie ChoyAbsolutely. Don't forget big finance companies on the buy side, such as Capital Group, um, have offices um in LA and uh regularly recruit a lot of Anderson graduates.
Harold SimanskyRight. And again, keeping with that notion of entrepreneurship uh at UCLA, you have a good idea, you know, by all means take it to the price center for entrepreneurship. You know, get some money from them, at least to get things started. Go join their incubator program. And at that point, you can really get your really a company up and running in a very real way, like you said before, a Silicon Beach, bringing in not just the fact that things are happening there, but bringing in mentors, bring in people who can really inspire you as well.
Debbie ChoyAbsolutely. I think the um Incubator is uh definitely a program where you can make things happen. You know, you can get funding, you can take, you know, uh take your ideas from zero to, you know, get it off the ground.
Harold SimanskyYes, yes, yes. Yeah, definitely. And switching over to USC, the thing about USC that really cannot be understated is just the power of the alumni network and the fact the alumni are crazy. Well, whether or not that's because of the football program, I mean the USC Trojans, you know, what can you say about a place that every Saturday brings together like 80,000 people into one location? It's it's like at that point, yeah, at that point, it's sort of a whole different ballgame right there.
Debbie ChoyI've had many clients applying to the Marshall School, um, and they tell me Trojan alums are just willing to take them out to lunch, you know, spend time with them, talking about the program, and they're just still applying. So the Trojan Network, I have to say, you know, I've had clients get into UCLA and USC Marshall. And I think the Trojan Network is really a uh uh secret key to you know winning a lot of people over.
International Focus and Asia Connections
Harold SimanskyNo, I think that's right. And listen, the way one of the ways that they're real really able to pump up the number of alumni is they have so many different formats for an MBA program. You certainly have your usual two-year, you certainly have your part-time, you certainly have uh your EMBA or weekend programs, but then you also have something we talked about on another podcast, which is the USC iBear program. So you have mid-career professionals as well. And from that perspective, sort of the this network for you just keeps on growing and growing, particularly if you're geographically focused. Uh, I have to tell you, it's hard to make the case to go all the way to the East Coast if you're gonna find yourself back in Los Angeles. At that point, then, you know, USC should really bubble up as one of your top choices.
Debbie ChoyYeah. And I think the international focus of these programs is really unparalleled. For applicants who are looking to do business in Asia, who are looking for that Asian market perspective, you will find a lot of international um students, classmates from Asia. Um, so I think um it's really you're you're having you have the best of both worlds, right? You have you know, kind of that uh people bringing in international, Asian perspective, and also um being connected to the you know the rest of the US. And uh so I I think it's fantastic if you have that international focus.
East Coast vs. West Coast Media Careers
Harold SimanskyYeah, no, absolutely. And just sort of another plug for USC. It's a little bit different, the application is a little bit different from other schools. You actually don't, you are not required to have a recommendation, which sort of then gives you another degree of freedom. You don't have to bother that recommender. Again, you can do you can do a not hugely difficult application. I mean, you still have to do your homework for it, but not a hugely difficult application. And you may just find yourself at USC. Um, and again, when you're talking about, and we sort of touched on it, but just a little bit more detailed, USC has one of the finest film schools in the country. If you think about the alumni coming out of that film school going right into, like you said, the world of media one way or another, entertainment one way or another, USC Marshall students, they cross campus, they very early in maybe someone's career, they start helping about the creatives, think about in a very business way about sort of how did they creatives take their idea and take it somewhere? A USC Marshall student can help them do that and developing relationships with the individual peoples who are creating sort of the next generation media, those next blockbusters, as well as maybe developing deep ties with all the USC alumni in these great companies, the Disneys over the world or wherever it might be. And again, that is really unparalleled. You're simply not going to do the same thing from another school.
Debbie ChoyOh, yeah, absolutely. Having access to the creatives, to the writers, the producers in the industry right there, I think is uh it's tough to beat that. I I think that's a niche that they've really carved out.
Harold SimanskyYeah, so Debbie, let me just share with you an example about a client who kindly hit some potholes in their resume, but they were committed to media. They were committed to entertainment. And at that point, their choices became some of them limited. And when you think about media or entertainment, you're thinking about, in my mind, four schools NYU, Columbia, UCLA, or USC. Client got into all of them, but then really took her time to think about okay, what did she want to do? Where, where did she want to be? And honestly, it was very quickly she knew she was heading to the West Coast. Very quickly she knew you know USC was going to be the place for her. And again, there's just such a back and forth between what's happening on the USC campus and what's happening in Hollywood that it it it honestly became obvious at some point.
Debbie ChoyWhat what in your mind, Harold, do you think is the difference between media on the East Coast versus the West Coast?
Harold SimanskyYeah, I think it's the notion of which one is more focused on entertainment. I think that that's really it. When you think about Columbia, you think about a lot of journalists. There, in fact, is a special fellowship for journalists. And I think again, New York City is more traditional media. It's really traditional about news gathering, whether it's Fox, whether it's CBS, whoever it else is, as opposed to Southern California, it's sort of it, it is Southern California. It's like this notion of an industry of entertainment creating the new world, really going back to its roots. And I think Disneyland, I think I think all of that just makes it a much more media, in some ways a lot, uh a much more fun place.
Debbie ChoyYeah, I I agree. I think I, you know, I've had clients in media and entertainment, and that's how they think about it as well, that uh New York is more, you know, kind of more traditional media, and uh Hollywood or LA is maybe a little bit um more diversified in a way. Yeah, and um uh streaming is a new one. Yes. That you know, I I I think that's the future of entertainment. Um, and uh, you know, I I don't think it's entirely based on the West Coast, but I think on the West Coast you do have more access perhaps to, you know, other areas within media that um maybe on the East Coast you get more, you know, kind of the news reporting, news broadcasting. Um, so I I would say, you know, for folks interested in media and entertainment, certainly cast a widen edge. Yes. Um, but um also think about long-term which area within the industry do you see yourself focusing on?
Wharton’s San Francisco Advantage
Harold SimanskyNo, no, I think that's right. Listen, let me put in a plug for another West Coast program that people don't really consider a West Coast program, and that's Wharton. Now they have their San Francisco campus. And first of all, Wharton, as we all know, one of the top schools out there, a really powerful school, but there's certainly a new dimension to it in terms of Wharton students spending some time out on the West Coast and in San Francisco.
Debbie ChoyAbsolutely. That's a great way to look at it, Harold. Um, I will tell you that statistically, Wharton sends more graduates into Silicon Valley than Stanford does.
Harold SimanskyThat's really interesting. I did not know that.
Debbie ChoyYeah, just because of the size of its program is crazy. Um, I mean, you know, great crazy. Yeah, yeah, yeah, yeah, yeah. No, absolutely. Um, but certainly don't feel that you are obliged to stay within a hundred miles of where you went to school. You know, definitely look at the uh where the alumni is spread out. And I can tell you that um, you know, for Wharton, it's spread out all over the country, if not the world. Right. Um, even for West Coast schools at UCLA or USC, there they have 75 alumni chapters, all of which I went and looked at it because I was really curious, you know. So they uh probably anywhere in the world that you uh choose to live, you can find a UCLA alum or USC Marshall.
Harold SimanskyRight, right. And again, USC Marshall, just a huge alumni network. What I also think about that I really like about Wharton, and they talk about a semester in San Francisco. The reality, it's not, it's even more than that. Frequently, you'll have Warden students, they go through the recruiting process knowing they want to be in San Francisco. They end up finishing class in whatever it is, May, immediately moving out to San Francisco, doing a summer internship out there in Silicon Valley. At that point, then being in class, but not really in class. In fact, many of them continue that summer. Job by doing an internship. So suddenly from about May through into January, they're out in San Francisco. They're living the life, breathing the air, and developing a very deep relationship with one of these dream Silicon Valley companies.
Debbie ChoyYeah. I think that's a really smart way to go about it if your goal is to work in Silicon Valley. You know, you're you're cutting down on all the cross-country travel that you're making. Yeah. Yeah. So I think the connections, you know, being able to meet a uh, you know, a tech entrepreneur or a VC for lunch in San Francisco, I think that's unparalleled.
Who Should Choose UW Foster?
Harold SimanskyAbsolutely. And again, the Warden Alumni Network is so big and is for, as you just said, just a lot of them are out in, are out in Northern California and you can get to know them. Um, okay, let's keep on going north again. We're talking about foster in University of Washington Foster. And again, this is where those relationships, this is where the alumni network really makes a difference. Because you're going to find UW Foster folks, including part-time folks, including folks who went to an EMBA type of program, in companies like Amazon, in companies like Microsoft, and with people in career services who are really committed to you. So from that perspective, Debbie, who do you think should go to foster?
Debbie ChoyI think if you have a strong connection to Seattle or a real passion for these companies like Amazon, Microsoft, um, even some of the non-tech companies like Starbucks, and those are your dream companies where you want to work, I think you need to include Foster in your list.
Harold SimanskyYeah, no, no, I think that's right. And again, um, this is what they really do, great. And what they do is they get people out of the classroom, into internships with some of these companies, and there's no better way to get your foot in the door than in terms of getting an internship. And in terms of really being there, let people get to know you a little bit, supported in a very, very significant way by the by everything that's happening at Foster.
Debbie ChoyYeah, their curriculum is very practical, very hands-on. Um, you're looking at doing projects, doing um internships, as you mentioned, Harold. Um, so you know, really they are um training you to be very employable.
Harold SimanskyRight, right, right, definitely. And honestly, in a world like product management, where connections are so important, we're sort of developing some, I would say, very practical skills, Foster does it in a way that candidly many Northeast programs don't do it. Product management sometimes is just a really hard job to get. And at the end of the day, the fact that Foster does give you a leg up on that is really important if you're thinking about this being your job and your career.
Debbie ChoyYeah, absolutely. And I think there are a lot of different types of product management roles. That's right. Um, some are more technical, others are less. So I think Foster really has the breadth for you to think about what type of product management role really fits your skill sets best and what the roles are, what the jobs are in different companies.
Final Takeaways on West Coast Fit
Harold SimanskyRight, right, right. Definitely, definitely. And again, University of Washington, great football team, great alumni at the end of the day. Really, it's also a nice place to be. Seattle's a great city. Seattle's a great city. Yeah, yeah, it's it's a lot of fun, actually. Okay, so we talked about University of Washington, we talked about UCLA, we talked about USC, we talked about, we also talked about Wharton and their San Francisco program. And we also, I think equally important, talked about some other smaller programs that people should really be considering. Whether it's Santa Clara for tech, whether it's a place like Chapman uh for media. And again, if you really want to be out on the West Coast, a lot of different options there. And clearly you do want to be out on the West Coast, Debbie.
Debbie ChoyUh I love it here. The the sun, the people. Um, well, there's a phrase East uh West Coast, best coast.
Harold SimanskyListen, as someone who is from the East Coast, you know, tried and true, the reality is I'm really having a good time here.
Debbie ChoyThat's fantastic.
Harold SimanskySo that point. Well, Debbie, really thank you very much for joining our podcast today, bringing your perspective about the West Coast schools. And we also have another couple of podcasts with Debbie talking about places like Stanford that's also on the West Coast. And by all means, look for them. And if you want to talk to me, if you want to talk to Debbie, if you want to talk to one of our other 20 or 25 other consultants, sign up online a free 30-minute consultation where you can just get to know us a little bit more and we can help you think through some of the things like what coast is right for you, let alone what's cool.
Debbie ChoyThank you, Harold. You're welcome here anytime. Please come back.
Harold SimanskyThank you very much, Debbie.
Jeremy ShinewaldLove being here.
Debbie ChoyMy pleasure.
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