How to Define Your Post-MBA Career Goals | Ep 103

How do you figure out what your post-MBA career goals should be when you only know you want change but do not yet understand what that change entails?

In this episode of The mbaMission Podcast, Harold Simansky speaks with Melissa Blakeslee, an mbaMission Senior Admissions Consultant, and Rachel Beck, an mbaMission Managing Director, about how business school applicants can clarify, research, and articulate MBA career goals that will resonate with an admissions committee.

The admissions experts explain why so many candidates get stuck on the career goals question, how to transition from a vague desire for “more” and a credible post-MBA plan, and why schools care that candidates have goals that are both ambitious and achievable. The conversation also covers practical research tools—such as LinkedIn, school employment reports, student club leaders, and job postings—that can help applicants build a stronger, more realistic story.

If you are struggling to connect your past experience to your future objectives, this episode will help you approach the problem with more structure and confidence.

00:00 Why MBA Career Goals Trip Up So Many Applicants
01:50 Your Story Only Needs to Make Sense—for Now
03:59 What “Ambitious but Achievable” Really Means
06:12 Reflecting on What You Want from Your MBA
08:16 Researching Roles Through LinkedIn and Business School Resources
09:23 Using Business School Employment Reports to Test Your Assumptions
15:30 Frameworks for Narrowing Your Options
24:23 Why Unclear Post-MBA Goals Can Lead to Rejection
26:14 Final Advice for MBA Applicants

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Transcript

Why MBA Career Goals Trip Up So Many Applicants

Rachel Beck 0:00

There's a lot of ways that you can research career paths beyond your little, you know, social network. Just search in LinkedIn. Suddenly you have this whole wealth of information at your fingertips.

Melissa Blakeslee 0:13

You just have to connect the dots, right? Like, here's where I've been, here's like this toolkit of transferable skills that I've acquired to date. Here's where I want to go. And then you have to be able to show how the MBA is that bridge.

Harold Simansky 0:27

Goals reinforce story, story reinforces goals. And I guess Melissa, that's your point about connecting the dots.

Rachel Beck 0:33

Reach out to the kids, like students leading to the investment banking club, management consulting, retail, healthcare, whatever it is, and ask, how's recruiting going?

Harold Simansky 0:54

Many people start thinking about business school because they know they want a professional transition. They feel ready for something new. More responsibility, a different industry, a different function. But when it comes to actually articulating what they want to do after the MBA, they get stuck. So how do you get from I know I want something different to a clear, credible post-MBA plan? To help answer that question, I'm joined today by two of my colleagues, Melissa Blanksley and Rachel Beck. Both have worked with many applicants who started the process feeling unsure about their next step and ultimately developed compelling career stories for their applications. In this conversation, we will talk about some practical tools that can help you clarify your goals, from looking inward at the parts of your career you have enjoyed the most to researching the real paths other MBA students have taken after business school, to using structured frameworks that can help you think through different possible futures. We also talk about how to express those goals once you have identified them. So, Rachel, why do you want to go to business school? What are your career goals?

Your Story Only Needs to Make Sense—for Now

Rachel Beck 1:50

That's the million-dollar question. And unfortunately, a lot of applicants can't answer it. They almost go into career goal paralysis that they feel like, I don't know what I want to do with the rest of my life. And when I hear that, I try to remind them of two things. First of all, think of the application as you marketing yourself to the school. So this isn't, this doesn't have to be your end-all be all goal. It just has to be what you write in your application. It has to make sense. Once you're accepted to business school, then you have to really, really figure out what you want to do next and channel lots of energy toward that.

Harold Simansky 2:31

Yeah. I once heard this statistic that only about 20% of all business school students do what they said they were going to do on their application.

Rachel Beck 2:37

Well, I have an anecdote about this, actually. I had a client um many years ago who wanted to go into consulting and his family ran a very prominent family business. And I said, I think consulting is going to be a little stretch for you. I think for the application, I just don't think the admissions committee is going to understand your move into consulting. Let's write the story of you going into the family business, which is very prominent and an easy sell. His number one choice was Columbia, which has an amazing family business program. And he really didn't want to do this. And I was like, it's your decision. This is my advice. So we end up writing the career goals about going into the family business. He gets into Columbia. He goes to the first day of school, where they always do the like, these are your classmates. And they asked the audience of 600 plus new students, raise your hand if you are going to follow your career goals that you wrote in your application. And he proceeds to text me. Guess what was one of the first things they asked. And only four people raised their hand out of all of those students. And the truth is, he ended up going into consulting. He's a partner at an MBB firm and he's done incredibly well. And I said, I knew you could do it. I just wasn't sure they were going to accept you on that goal and end up working out.

What “Ambitious but Achievable” Really Means

Melissa Blakeslee 3:59

Yeah. I mean, I think so many people right, you know, when they fill out the initial brainstorming with us or they have their first conversation with us, they say, Oh, I just I want to do more. I want to take on more leadership. And they have zero structure around it. And I say the exact same thing Rachel did, which is you just need a story that makes sense, ambitious and achievable goals that relate to the program and their offerings, and craft a story around it. It doesn't have to be what you end up doing by any means. And yeah, really, nobody, I don't think anybody really does. And I think the key is understanding that the admission committee, as much as they care about those front-end metrics, those the GMAT, the GPA, your work experience, they're also thinking about the back end of the value chain and are you employable?

Jeremy Shinewald 4:50

If you want to be one of our success stories, sign up for a free consultation with a member of our full-time MBA admissions team. Since we've worked with tens of thousands of applicants over the past two decades, we can give you our honest opinion on your chances and help you put together your very best application. That is not a sales call, but rather your first session with one of us for free. We can give you a profile evaluation, answer specific questions about the process, review your resume, talk about your school choices, and so much more. Sign up at MBAmission.com/slash consult. We look forward to working with you.

Melissa Blakeslee 5:23

The joke I used to make when I was a director of admissions was we we would be having an admission committee and we'd be evaluating an applicant. We'd really like them, but just like they didn't have the right background for their career goals, or we didn't have the offerings at the school for what they said they wanted, their goals didn't make sense, didn't resonate. And I the joke would be, oh, the the director of career services is going to poison our coffee. Like that was our joke, right? Like we we don't want to make career services work any more difficult. We cared as much about those employment metrics as we did about the metrics on the the front end of the process.

Harold Simansky 5:58

No, no, that's really interesting. I like the word achievable, actually. I joke with my clients, you don't go to business school to become an astronaut, right? You have to go there. So how do you sort of figure out, if you don't know what you're gonna do, like how do you figure out what is achievable or what isn't achievable?

Rachel Beck 6:11

I think

Reflecting on What You Want from Your MBA

Rachel Beck 6:12

you have to kind of begin with what do you enjoy about your job, right? Like what what your current job, what do you enjoy? What is missing in your career? Is it industry? Is it leadership? What is it that that you need to fulfill in this career pivot or growth, whatever it is that you decide? And there's a process to that. You really have to step back and say, like, I love this role I took on. I hated this part of the job. This industry really interests interests me. I don't like the industry that I'm in. I think that's all part of the journey of like it's an internal search of like, what do I want to be when I grow up? Right. And and as a mother of two kids in college now, I always say, like, your first job is just your first job. And we see a lot of people applying to business school. It might be their first, second, or third job, but it's still a perfect time to make a big change. And that's okay. But you just want to make sure that your what you're saying is your change makes sense to the business school admissions committee.

Melissa Blakeslee 7:21

I think it's doing that reflection, figuring out what do I actually care about? What am I passionate about, but also making sure it aligns with some transferable skills, right? Like that goes back to that point of being achievable. You don't have to have done what you want to do, but you need to have at least some transferable skill that you can point to that you can kind of build the story around. Um, I think that's really important when you start that early reflective process of where am I going beyond just I want to do more.

Harold Simansky 7:53

No, no, that makes sense. And also I think when you talk about skills, it need not be skills that were present in your previous job. And what I mean by that, you could have been developing skills through a nonprofit, even going back to college in terms of what was really exciting for you. If you want to go back to sales, and the fact is that you were selling magazines in college, that becomes relevant. That becomes relevant in a way that maybe what you did at work day to day was not correct. Absolutely.

Rachel Beck 8:15

So

Researching Roles Through LinkedIn and Business School Resources

Rachel Beck 8:16

I then think there's a lot of ways that you can research career paths beyond your little, you know, social network. Um, I tell my clients all the time go look up, go on the school's website. Let's say you're interested in going into luxury goods, go to Columbia Business School Luxury Goods Club, click on the officers. A lot of times they'll link right to their LinkedIn page or search them. And then you can see, like, oh, this is the kind of internship that person had. This is their background. You're interested in consulting, go to the management consulting association, see what their leadership has done in the past, or just search in LinkedIn, you know, this school, this, that, and and suddenly you have this whole wealth of information at your fingertips. You can start kind of envisioning you in these jobs and how to get to those jobs, how to position yourself. Like, oh, this might be where I want to intern, or this is my goal post-MBA in the short term, in the long term, I want to do this.

Using Business School Employment Reports to Test Your Assumptions

Melissa Blakeslee 9:23

Yeah, and I would add too, looking at school employment reports, there's a wealth of information in those employment reports. The companies that come to campus and recruit, the industries that students are going into, the functions that students are going into. And I think using that sometimes and making sure too, if you're mentioning specific companies, you know, you're applying to Kalamay and you want to mention two different healthcare organizations that you want to go work for. Well, check the employment report. Do they hire, right? Do they have some sort of relationship with those organizations? And so I think that can also help as you're doing that initial deep dive of what do I want to do? kind of pinpointing even down to the company level for certain schools.

Harold Simansky 10:05

That's right. And then you sort of cross-tab it and you say, okay, I want to work at Pfizer. Somebody who graduates from Columbia, what's the actual role they get at Pfizer? Is it a finance role or is it a product management role? Or what is it? Because again, if somebody did it two years ago, then there's a strong likelihood you could do it. And that's very reassuring to the admissions office.

Rachel Beck 10:24

I will say that I sometimes tell clients like there's a tendency once they figure it out, like they go through this whole exercise of trying to figure it out, but then they want to be ultra specific in their essays. And sometimes I say, that makes me a little bit nervous because how about if nobody got hired in that year in that function? You're now setting up a situation where the admissions committee says, Oh, Rachel's gonna be disappointed that she doesn't get that job, and and the MBA will then be disappointing for her. So I always try to be specifically vague, I guess, is where where you're just kind of laying out your goals and being specific, but not being like, I only want McKinsey. Right, right, right.

Harold Simansky 11:13

That's that's brutal. Yeah.

Rachel Beck 11:15

And I I see that a lot where people are like, I want to be on this McKinsey team. Well, like, how about if there's literally only four incoming analysts or associates on that McKinsey team? Then how are you know you're gonna get it?

Harold Simansky 11:30

That's right. And practically speaking, it's very hard to get a job at McKinsey Bay or BCG coming out of any business. Well, it's still hard.

Melissa Blakeslee 11:37

Yeah, right. Well, and I think the term I always use with clients is you just have to connect the dots, right? Like, here's where I've been, here's like this toolkit of transferable skills that I've acquired to date, here's where I want to go. And then you have to be able to show how the MBA is that bridge and that specific school's MBA in particular to get you, you know, across that bridge. And if you can do that, you don't have to be drilling down to the functional group within an organization.

Harold Simansky 12:06

Right. No, that makes sense. Where is that aspiration, or as Columbia likes to use, say dream? Dream. Yeah. How do how do we even approach that? I mean, my again, my dream is to become president of the United States.

Rachel Beck 12:17

It's like Well, when that essay first came out, the first client I brainstormed with actually wrote in her brainstorming document that she wanted to be the CEO of Amazon. And I was like, okay, I know the question asks for dream, but it has to be dream like hooked into reality. Like it has to, so I always say, like, getting to the C-suite is a dream, right? And being the CMO of a company is a dream. Like you don't have to shoot for the stars so big that it's so unrealistic, but you can, you know, kind of show your growth. And this would be my dream job to be the CMO of a brand, right? Or whatever it might be. Right.

Melissa Blakeslee 12:56

Absolutely. And I think for some people too who are really struggling with the short-term goal, I actually use that term from Columbia. I'm like, okay, well, what is your long-term dream job? Let's try to work. That's what I'm working back, right? So um, but yes, not being so aggressive that it doesn't make any sense to have, you know, this particular dream job. But starting with that long-term can sometimes be a helpful way to then discover, okay, well, what would be the path to get you there?

Harold Simansky 13:24

Absolutely. I frequently will use the example of, okay, someone says to me, I want to be Steve Jobs. Um, and I frequently say to them, Listen, you won't be Steve Jobs because you're not Steve Jobs now, right? Right, right. You're right, Steve Jobs is already Steve Jobs. But think about what it means to be Tim Cook with this idea here, trace back his career. I mean, he went to Duke, was a supply chain guy and operations guy. And it's like, yes, that that can actually make sense for you. So tell that story. Don't tell the Steve Jobs story.

Rachel Beck 13:49

Right. Right, right. Yeah, I think a lot of applicants feel like they need like my whole, I need to know my whole career from this point on. Like that's what the business schools want to see. And the truth is, is they don't, they're not asking that. They're asking, for the most part, your short-term goals, which I consider basically business school to let's call it three to five years out. Like that's your short term. And then your longer term goal is five years to wherever you decide the end is. But it doesn't have to be that you're tell telling this grand plan of every single step that you're going to take. You're just kind of giving your vision. And truth be told, a lot can change. We now have lived through a lot of events that have up-ended plans. I was actually in business school during 9-11 a lot in my second year. And a lot of my classmates never got the jobs that they thought they were going to because those jobs went away. And that's where I really learned that you had to be flexible with your career path. Um, we've seen in the financial um crisis in 2008-2009. We saw during COVID. So business schools want a vision. That's right. They want your vision, and you don't have to have, it doesn't have to be perfectly wrapped with a nice bow. Like this is what I'm this is it for me. So I think that's important to understand.

Harold Simansky 15:11

Right. And has fintech gone away? I don't know about you you folks, but three years ago, everything was fintech. Everything was fintech. Well, now it's AI. Right, and now it's AI.

Melissa Blakeslee 15:20

A few years before that, it was impact investing. I mean, it's just like we've kind of cycled through Exactly. You know, exactly.

Harold Simansky 15:26

That's right. That's it.

Rachel Beck 15:27

And going back to what Melissa said about the employment report,

Frameworks for Narrowing Your Options

Rachel Beck 15:30

I think a lot of applicants don't utilize the tools that the schools provide for them. Not only the employment report is your first stop. Like you want this career goal, you better look and see how many students or the percentage of students have gone into that field. Because if it's in that low single-digit percentile, like that's going to be really hard. Like at some schools, it could be three people. That's right. So that might be a hard goal for you. But also reach out to the kids, the students leading the investment banking club, management consulting, retail, healthcare, whatever it is, and ask how's recruiting going? That's a legit question. I mean, you're not only asking that, you're asking, I'd love to hear more about the program, but you can ask, you can ask that. And I've had clients do that and then discover, wow, I learned a lot more. Like 60% of the graduating class don't have jobs or whatever it might be. And so you really sound terrible.

Harold Simansky 16:26

Yeah, this sounds like a terrible thing. That's right. I think your point also is looking at the employment report, but recognizing could be deceiving is something you should take seriously.

Melissa Blakeslee 16:35

Well, and I think too, if you see something, say it's an something you really want to go into in the school, there's only three or five percent of students going into that. You need to be able to show the admission committee that you have your own network where you could still obtain a role, you know, in that space without maybe utilizing CM, the career center resources or you know, leveraging alums too much. Maybe maybe you already have a built-in network from undergrad or from just your personal network. And if you can show that, I think that gives the admission committee that confidence they might need if you have that goal that maybe doesn't slot in as normally with definitely, definitely, definitely.

Harold Simansky 17:13

Listen, I always think about a company like Pfizer and it hires a lot of MBAs. But honestly, Pfizer goes to some business schools and it's like a dump truck. They suck in 30 people and then you go to other business schools and it's like a set of tweezers. They they take two, and you sort of have to be aware of that to really understand which career goals are realistic and which are less realistic. So let's go the other way. What's an incredibly unrealistic goal that you never want your client to write about? And I'll start, okay? I was an entrepreneur, I was an entrepreneur myself. I'll look at a lot of resumes. I say, I want to be an entrepreneur. And Jeremy has this great line about it was like saying you want to join the band. And at that point, first of all, it's really hard to become an entrepreneur entrepreneur right out of business. Well, it just is. Then you're not particularly successful. Actually, very few people do it, even at some of the best schools. But also, like you have to prove to me why does that make sense? Like Melissa said, connecting the dots. You really have to do that.

Melissa Blakeslee 18:05

I think for me, one that I hear a lot, and there are people that can do it, but VC. Like people with I mean, I've had people with no no finance background whatsoever. And well, I want to go to VC because that that just sounds like the sexy post-MBA job that that people want, I can make a lot of money. It doesn't sound like I have to work that much. I mean, it's you know, very and every time I see it, we take, you know, a giant step backwards. And you know, we here's why you don't have the transferable skills for that. Here would be some stepping stones that maybe we could build on to get you to a short-term goal that would take you long term to that space. But whenever I see that, that's one of those that it's just it's it's unrealistic, not unrealistic, it's unlikely for even some of the best of candidates coming out of the top top schools.

Harold Simansky 18:50

That's right.

Melissa Blakeslee 18:51

Um, and there's a lot that goes into it. So that that's one that I kind of really push back pretty hard on. I have two thoughts on this.

Rachel Beck 18:58

I agree, VC, but also PE. Like it's very hard to get into either one of those fields if you either haven't worked in those fields or you haven't been investment banking.

Harold Simansky 19:06

That's this is where employment report reports are very deceiving. Yes. Because they'll say, oh, 10% of the class is going into PE. Well, tempered 10% of the class came in from the class. Exactly.

Rachel Beck 19:16

So it's it's it's misleading, and you have to understand that this is not an easy entree. Like it's just not easy at all. I also think that I get from a lot of clients they're interested in healthcare, but they are not really defining what that is. Absolutely. And I like press them a lot like, what does this mean? Do you want to go into hospital administration? Do you want to work for a pharmaceutical company? Do you want to be a healthcare consultant? And this is where talking to students at the university can really help you like pinpoint, like, oh, nobody gets recruited in that, but in that they do. And listen, when you show up, you can do whatever you want. You're trying to get into an MBA program, and that's most important.

Harold Simansky 20:01

That's right. I see the same thing with sustainability. Oh, I want to go into sustainability. Okay, are we talking like next generation nuclear fusion, or are we talking about weatherizing houses? And and the answer might be considering what you've done before. If you if you're an engineer, which I think brings us to this notion here of sometimes the goal, deciding on the goal is a reflection that will let you tell your story.

Rachel Beck 20:23

Exactly, exactly. So I think an area that we really haven't touched on is that there are people that are really struggling to even figure out like, how do we even get to the point where we're like, this could be my goal. And there are a few things that are out there that can help you. Um, there's a book that's out by some Stanford professors called The Odyssey Method, which basically has you map out three different five-year plans that can help you kind of isolate these are things that interest me and step back and take a look at okay, this might be where the right intersection is for me. So that's something just to keep in mind, like is and by the way, the for your essays, it's important to kind of articulate this, but also once you've been accepted, it's really important. Like I always say, the spring before you show for business school is the most important time in your MBA because you're really figuring out this is what I want to do next. Because once you show up on campus, this is not a journey of self-discovery. This is a let's hit the ground running. So they have to understand that. There's also um a site called Career Leader that lets you fill out specific prompts, which can help you kind of deduce what you want to do with your life if you're not sure. So I think there are tools out there also that can help you kind of navigate what could be next for you if you're really lost, lost in space.

Melissa Blakeslee 21:53

I'll mention one other one that um is definitely not an MBA roadmap, but I think it's It's Marcus Buckingham, now discover your strengths. It's been around forever. Um, I've had a few clients that used it and it just really helps pinpoint your natural talents, and then you can think about how to develop those based on those natural talents. Okay, what would make sense in terms of a goal? And that can, I think, in some ways help when you are writing about those goals, they feel a little more authentic and it helps again with that. Okay, these are achievable if you're able to connect those natural talents and strengths to the goals in some way. So that's another one that um has been around a long time, but I think people have used successfully.

Harold Simansky 22:36

Right. And it shines a spotlight on yourself. Right. It shines a uh allow me to tell you why I'm gonna be a great X, Y, or Z, um, great consultant. Because listen, I the p role I've played in maybe in a organization, a nonprofit organization or something, has been to think strategically, to understand what the market map looks like. And I think that that's sort of a way that it actually works both ways. Goals reinforce story, story reinforces goals. And I guess, Melissa, that's your point about connecting the dots. Yeah, right. Yeah, yeah.

Rachel Beck 23:04

You mentioned nonprofit. Actually, I'm gonna go back to a question that you had a few minutes ago for us about industries where um where we find like the most problematic career goals. I think nonprofit management is also because a lot of people want to go into that, but they really don't have any, they they know that they want to do something for a cause and that's important to them. And I respect that. I like that a lot, but they're actually not ready for that step yet because they haven't done anything strategic or operational yet in their career. So I think that becomes a hurdle in the career process when you're just like, I would like to go be, you know, whatever, strategic director, executive director of a nonprofit. You're not there yet.

Harold Simansky 23:48

Yeah, I mean, in a couple different ways. First of all, you may never done any work at nonprofits. Correct. At the end, and you think that that's what business schools want to hear. Right. And most, is there anything that business schools, the admissions committee always wants to hear?

Melissa Blakeslee 24:00

They don't. There is no magic bullet. There is no like, this is what we want to hear. We want to, you know, admission committees want to learn about you in a very, I keep saying authentic, but that's the word, right? In a very authentic way. There isn't one thing that they want to hear. If it was that easy, exactly for everyone.

Harold Simansky 24:18

When we do it, it exactly wouldn't be we wouldn't be doing this. We wouldn't be doing this, right? Yeah.

Rachel Beck 24:22

Now,

Why Unclear Post-MBA Goals Can Lead to Rejection

Rachel Beck 24:23

as somebody who, and we've all read a lot of dings, right? Like people have gotten in and we've reviewed them. I think the career goal area of an application is where a lot of people who are rejected fall down. I think that's true. I think that this is an area that people don't realize that they have to be really good at in the application. And so it's worth taking the extra time and not just like dashing off, like, oh, I think this is what I want to do. It has to make sense to the admissions committee. And if you don't have goals that make sense for who you are based on your past, based on your interests, based on like the arguments you make, that could really be held against you.

Harold Simansky 25:03

Yep, definitely. Or it also shows you don't really know the industry. Right. So if I want to go into private equity, I'll tell my clients, listen, you're you have complete freedom to surf the web. Look at who the partners at a private equity firm is. What do they do before?

Rachel Beck 25:15

What's their background?

Harold Simansky 25:16

Yeah, yeah. That's it exactly.

Rachel Beck 25:17

There's a lot of tools out there that that applicants can use. They just need to remind themselves that they need to use them. Right. And by doing so, they'll discover lots of great information that will really help guide them through their career goals.

Melissa Blakeslee 25:32

Yeah, I mean, LinkedIn is a great one. I mean, I think just going out and I I tell clients all the time, go out and look at LinkedIn. So you've targeted this company you might want to work for. Well, go look at their job postings. What what type of what are they looking for out of an MBA? What is an MBA job in the role that you're thinking of actually look like? And does that make sense? Do they hire MBAs? Do they hire MBAs? Right. And I mean, I think there is so much out there now that students and applicants can use. And just deciding that you want to go to business school because you hate your job or you want to make a pivot to something different, like that does not resonate, right? That's not what schools want to hear.

Harold Simansky 26:10

Right. People are surfing the web anyway.

Melissa Blakeslee 26:12

Exactly. Might as well use it for good.

Final Advice for MBA Applicants

Harold Simansky 26:14

Yeah, yeah, yeah, yeah. You know, absolutely. Melissa and Rachel, this has really been terrific. And if folks would like to speak to Melissa, Rachel, me, by all means sign up for a 30-minute consultation here at MBA Mission.com.

Jeremy Shinewald 26:25

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