From Waterloo to the Alamo

The Power of Data in Real Estate: A Conversation with Vaike O’Grady

Traci Wilson

In this episode, Traci welcomes Vaike O’Grady, a nationally respected leader in housing research and analysis, now serving as Market Research Advisor for UnlockMLS and the Austin Board of REALTORS®.

Vaike shares what first drew her to the data side of real estate and how her career with Zonda, Metrostudy, and Hanley Wood shaped her unique perspective on housing markets. She opens up about what motivated her return to Austin, how she plans to bring value to REALTORS® through insights and analysis, and the goals she’s setting in her new role with UnlockMLS & ABoR.

From comparing Florida and Texas housing markets to reflecting on Austin’s explosive transformation since her time here from 2010–2021, Vaike brings a wealth of regional perspective. She also shares her advice for REALTORS® navigating a constantly shifting market, why data matters more than ever, and clears up one of the biggest misconceptions about the Austin market today.

✨ If you want a deeper understanding of where Austin real estate has been, where it’s going, and how to stay ahead of the curve—this conversation is for you.

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