From Waterloo to the Alamo

Bold Voices in Housing: Jennifer Castenson on Leadership, Innovation, and Impact

Traci Wilson

On this episode of From Waterloo to the Alamo, host Traci Turnquist-Wilson sits down with Jennifer Castenson, a powerhouse leader whose 20+ year career has shaped the built environment through marketing, programming, and public relations. From her influential roles as VP of Programming at Zonda to her current position as VP of Public Relations at Buildxact, Jennifer has worked at the cutting edge where data, media, and construction technology converge.

Jennifer shares her career journey and the risks that paid off, dives into the trends she believes will define the future of housing and construction, and reflects on the power of storytelling in driving adoption of new technologies. As a contributing writer to Forbes, she also opens up about balancing technical depth with human impact in her thought leadership.

We also explore the bold solutions needed to address affordability and supply challenges in housing, her lessons in building creative, accountable teams, and her advice to rising professionals—especially women—on carving a career in the built environment with courage and impact.

✨ Whether you’re a builder, innovator, or leader navigating change, Jennifer’s insights will inspire you to “try the untried” and reimagine what’s possible in our industry.

#FromWaterlooToTheAlamo #EngelVolkers #BuiltEnvironment #ConstructionInnovation #HousingSolutions #RealEstateLeadership #MarketingStrategy #PublicRelations #ConstructionTech #IndustryTrends #ThoughtLeadership #WomenInLeadership #HousingAffordability #FutureOfHousing #TeamCulture #InnovationInConstruction #ForbesContributor #StorytellingInPR #CareerJourney #LeadershipGrowth


🔗 Available now on Spotify, Apple Podcasts, and wherever you stream!

https://podcasts.apple.com/us/podcast/from-waterloo-to-the-alamo/id1756122919