From Waterloo to the Alamo

Standing Out in a Competitive Housing Market: Amy Martin’s Playbook

• Traci Wilson

🎙️ From Waterloo to the Alamo with Traci Wilson-Turnquist welcomes Amy Martin, a powerhouse in builder partnerships, digital marketing, and community leadership.

Amy’s career began with an internship at Walt Disney World, where she learned first-hand the art of world-class customer experience. That foundation propelled her to exceed sales goals, earn multiple President’s Club awards, and become a trusted partner to builders seeking maximum visibility and qualified leads.

From her work at Realtor.com to leadership roles with the Buda Economic Development Corporation and HomeAid Austin, Amy blends business development with a deep commitment to community impact. In this episode, she shares:

✨ How a Disney internship shaped her approach to builder and consumer experience
✨ The key drivers behind her record-setting sales success
✨ The digital marketing strategies helping builders stand out today
✨ Her vision for how technology and data will reshape the builder–consumer relationship over the next five years
✨ Why her leadership roles in Buda and HomeAid Austin complement her professional work—and what she sees as the most exciting opportunities for growth in Central Texas
✨ Her passion for the power of relationships and advice for rising leaders—especially women—in the building and real estate industry

If you’re a builder, marketer, or community leader navigating today’s competitive housing market, Amy’s insights will inspire you to blend business success with meaningful impact.

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