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The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.
Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.
By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.
In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.
Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.
Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.
Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.
This podcast will provide answers to questions and topics like:
- Tips for Franchisees, Franchisors and vendor partners
- How to scale a franchise business
- Why is leadership important in franchising?
- How do I grow my franchise business?
- What are the trends in franchising?
- What is the challenge of franchising?
- How do I get involved in a franchise business?
- Franchise success stories
- Franchise marketing strategies
The Franchise Leaders Forum Podcast
Unconventional Strategies for Franchise Success with Stan Friedman
If you don’t do something that differentiates you, you don’t even get a look, much less an opportunity.
In today’s episode we are diving into strategies for franchise success. We are starting off with the importance of thinking outside the box and how we can be creative about drawing attention and sales into our business. As well as always being a life-long learner as a leader and the importance of meaningful connections within the franchise space.
Today’s guest, Stan Friedman, is currently the co-founder, managing member and chief development office of ZorForum and serves on the (IFA) Educational Foundation’s Leadership Council and Board of Trustees. Stan is an “outside the box” thinker and has been a long-time proponent of diversity in franchising.
Stan is renowned for his unconventional, attention-grabbing strategies that help him stand out in a crowded market and his ability to build strong relationships and leverage out-of-the-box strategies, such as using tax credits to aid inner-city franchise development.
So, if you are ready to harness the power of relationships and networking within the franchising industry, learn out-of-the-box strategies, and tap into the significance of meaningful connections and continuous learning then today’s episode is for you!
Connect with Stan
LinkedIn - https://www.linkedin.com/in/4stanfriedman/
Website - https://sensiblefranchising.com/
Podcast - https://franchisetodaypodcast.com/
Episode Highlights:
- Stan’s transition into franchising
- Emphasis on building relationships within the franchising industry
- Importance of maintaining long-term connections
- Impact of out-of-the-box thinking on franchise success
- Stan’s unconventional tactics to differentiate himself
- Overview of ZorForum and it’s goals
- Importance of peer-to-peer mentorship without competition
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale