Franchise Success Through Heartfelt Communication & Visionary Leadership with Shane Evans Artwork

The Franchise Leaders Forum Podcast

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.

Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.

By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.

In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.

Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.

Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.

Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.

This podcast will provide answers to questions and topics like:

Tips for Franchisees, Franchisors and vendor partners
How to scale a franchise business
Why is leadership important in franchising?
How do I grow my franchise business?
What are the trends in franchising?
What is the challenge of franchising?
How do I get involved in a franchise business?
Franchise success stories
Franchise marketing strategies

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The Franchise Leaders Forum Podcast

Franchise Success Through Heartfelt Communication & Visionary Leadership with Shane Evans

October 02, 2024 • Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn • Episode 10

What does it take to foster real trust and passion in a franchise?

Today’s guest, Shane Evans is an accomplished entrepreneur and franchisor, best known as the Co-Founder of Massage Heights, a premier membership-based massage and skincare company. With a passion for enhancing well-being, Shane has cultivated a culture of elevated wellness that touches the lives of people, members, and communities.

As the visionary leader behind Massage Heights, Shane developed the retail model and guided its growth into a privately held family business with 115+ operating units across the United States and Canada.

Shane is sharing the power of genuine appreciation, respect and love that should be in every franchise. As well as meaningful ways to engage franchisees, the importance of transparency as well as how to hold our boundaries, and Shane shares why she enforces the “Grandma Rule”.

And Shane shares her return as CEO of Massage Heights after a challenging break and opens up about the hurdles and how franchisee feedback was the driving force behind her return.

So, if you are ready to listen in as Shane dives deep into core values of leadership, the significance of appreciation, and the necessity of transparency in nurturing successful franchise relationships then press play and listen in!

Connect with Shane:

LinkedIn - https://www.linkedin.com/in/shane-franson-evans-9964639/

Massage Heights website - https://www.massageheightsfranchise.com/leadership-team/shane-evans/

Episode Highlights: