Expect the Unexpected on Business Growth and Franchise Strategy with Steve Greenbaum Artwork

The Franchise Leaders Forum Podcast

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.

Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.

By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.

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The Franchise Leaders Forum Podcast

Expect the Unexpected on Business Growth and Franchise Strategy with Steve Greenbaum

November 13, 2024 • Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn • Episode 13

How do you run a successful franchise? It often looks like identifying blind spots that inhibit growth, taking strategic pauses, and embracing the journey while expecting the unexpected.

Today’s guest, Steve Greenbaum, dives into the concept of “blind spots” in business which equates to those challenges that often pop up out of nowhere in our business. Steve shares how an emerging business, Tootl, was using spreadsheets to manage transportation logistics which was unsustainable when it comes to scaling.

And what do you do when something is unsustainable? For Steve it meant hitting the pause button on franchise development in order to develop much needed tech and have solid processes in place before resuming sales.

Steve, also discusses the intricacies of balancing operational consistency with innovative growth and discusses his motto of when we know better we do better.

So, if you are ready to navigate the blind spots, scale sustainably and transform unexpected obstacles into stepping stones for growth then press play and listen in!

Steve Greenbaum is the founder and CEO of PostNet International Franchise Corporation, where he led the brand’s expansion to over 660 franchises across the US and 10 countries. Today, Steve is a board board member, advisor, investor, and experienced EOS practitioner, who enjoys equipping franchisors and their leadership teams with the tools and strategies needed to overcome obstacles and take their business to the next level. Steve was awarded the International Franchise Association’s Entrepreneur of the Year award in 2003.

Connect with Steve:

Steve@ridetootl.com

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