Leading with Empathy and Ethics with CEO Catherine Monson Artwork

The Franchise Leaders Forum Podcast

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.

Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.

By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.

In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.

Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.

Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.

Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.

This podcast will provide answers to questions and topics like:

Tips for Franchisees, Franchisors and vendor partners
How to scale a franchise business
Why is leadership important in franchising?
How do I grow my franchise business?
What are the trends in franchising?
What is the challenge of franchising?
How do I get involved in a franchise business?
Franchise success stories
Franchise marketing strategies

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The Franchise Leaders Forum Podcast

Leading with Empathy and Ethics with CEO Catherine Monson

December 11, 2024 • Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn • Episode 15

What if the key to success lies in changing your mindset?

Today's guest, Catherine Monson, shares invaluable lessons on leadership, the importance of a positive mental attitude, and effective communication within franchises. Catherine’s leadership journey is marked by dedication to franchisee profitability and a profound commitment to ethical leadership and meaningful franchise support.

Catherine also shares her personal struggles and triumphs, such as overcoming depression and maintaining a positive mindset despite difficult circumstances. Her candid reflections on her "Undercover Boss" experience reveal gaps in company operations and how she addressed those challenges head-on.

Catherine Monson brings more than 40 years of franchising and leadership experience with multiple brands. Catherine is the CEO of Propelled Brands, a multi-franchisor with over 1,200 locations globally including FASTSIGNS, My SALON Suite, Camp Bow Wow and NerdsToGo. Catherin is a past chair of IFA and a member of the IFA Board of Directors from 2008 to 2023 and was an IFA Hall of Fame inductee in 2024.

So, if you are ready to listen in as Catherine shares how she turned challenges into triumphs, her powerful mindset techniques, and the pivotal moments that have shaped her career then today's episode is for you.

Connect with Catherine Monson:

Catherine’s YouTube - https://www.youtube.com/catherinemonson

Catherine’s Email - Catherine.monson@propelledbrands.com

Catherine’s assistant - Chrissy.radney@propelledbrands.com

The sign that Catherine holds up during the interview is a framed picture with 5 texts of line. It read as

PMA

GPB

SoU

NSL

Episode Highlights: