The Intersection of Franchise Brokers, Leadership & Ethical Business w/ Sabrina Wall Artwork

The Franchise Leaders Forum Podcast

Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.

Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.

By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.

In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.

Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.

Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.

Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.

This podcast will provide answers to questions and topics like:

Tips for Franchisees, Franchisors and vendor partners
How to scale a franchise business
Why is leadership important in franchising?
How do I grow my franchise business?
What are the trends in franchising?
What is the challenge of franchising?
How do I get involved in a franchise business?
Franchise success stories
Franchise marketing strategies

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The Franchise Leaders Forum Podcast

The Intersection of Franchise Brokers, Leadership & Ethical Business w/ Sabrina Wall

February 19, 2025 • Franchise Consultant and Franchise Coach - Tracy Panase and Shannon Wilburn • Episode 20

Are franchise brokers a secret weapon to successful business ownership, or are they an unnecessary middleman?

When Sabrina Wall entered the franchise space and worked with a franchise broker she had a lackluster experience which she turned into an opportunity to create a better franchise broker system for everyone.

Today, we dive deep into what exactly a franchise broker does, the importance of maintaining ethics and educating clients, and how the Franchise Brokers Association came to be and spoiler alert it involves some serious networking and a big vision for reducing duplication and creating a community.

Sabrina Wall is the CEO of the Franchise Broker’s Association and the Franchise Training Institute. Sabrina leads a team of nearly 1,000 franchise professional members who support ethical, long-term franchising by focusing on education and research tools to assess franchise brands for the person seeking to join the system.

So, if you are ready for Sabrina’s insights on what separate a good franchise from great ones, the importance of choosing your partners wisely, and you are curious on how brokers and franchisors collaborate than today’s episode is for you!

Connect with Sabrina Wall