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The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.
Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.
By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.
In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.
Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.
Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.
Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.
This podcast will provide answers to questions and topics like:
- Tips for Franchisees, Franchisors and vendor partners
- How to scale a franchise business
- Why is leadership important in franchising?
- How do I grow my franchise business?
- What are the trends in franchising?
- What is the challenge of franchising?
- How do I get involved in a franchise business?
- Franchise success stories
- Franchise marketing strategies
The Franchise Leaders Forum Podcast
How to Build a Profitable Franchise Brand w/ Kevin Wilson
What separates good franchisors from great ones? This episode unpacks the lessons behind building, scaling, and selling franchise brands that thrive long term.
Kevin Wilson has spent his career at the intersection of strategy and franchising, turning ideas into nationally recognized brands and scaling businesses others thought couldn’t be scaled. From growing Mosquito Joe into a 350-unit system before selling to Neighborly, to acquiring and expanding British Swim School from 60 to 360+ locations, his track record of franchise growth speaks for itself.
In this conversation, Kevin shares what it really takes to grow a franchise brand. He explains how strong unit economics forms the foundation for success, why data and analytics transformed support for franchisees, and how brand positioning and marketing can set a concept apart in crowded industries. He also shares the critical factors franchisors should consider when deciding when to scale, when to exit, and how to prepare for the next wave of shifts such as AI, technology, and rising customer expectations.
Kevin is the Chairman and CEO of Buzz Franchise Brands, a multi-brand franchising company that includes Pool Scouts (pool cleaning), Home Clean Heroes (residential home cleaning), The British Swim School (swimming lessons), Wonderly Lights (holiday lighting), and the former owner of Mosquito Joe, a 350-unit system before selling to Neighborly in 2018. Prior to this, he co-founded Volaris, a low-cost airline and now the largest airline in Mexico, spent several years in Private Equity and oversaw $160M in capital, was an Executive with South African Airways, and prior to this was a Consultant with Bain and Company in the Dallas Office.
Whether you’re an emerging franchisor or leading a multi-brand system, this episode is packed with practical insights to help you scale smarter and build a franchise brand that lasts.
Connect with Kevin Wilson
Buzz Franchise Brands - https://buzzfranchisebrands.com/
Email - k.wilson@buzzfranchisebrands.com
LinkedIn - https://www.linkedin.com/in/kevinwilsonbfb/
Episode Highlights:
- Kevin’s journey from Bain and Company to bagels to Buzz Franchise Brands
- Lessons learned building and selling Mosquito Joe
- How positioning and marketing transformed franchise growth
- How data and real-time analytics transformed franchisee support
- How Kevin timed his Mosquito Joe exit by watching franchise valuations
- Acquiring British Swim School and scaling it from 60 to 360+ locations
- The role of purpose and mission in franchise growth
- What franchisors must prepare for next: AI, technology, and rising customer expectations
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com