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The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.
Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.
By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.
In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.
Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.
Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.
Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.
This podcast will provide answers to questions and topics like:
- Tips for Franchisees, Franchisors and vendor partners
- How to scale a franchise business
- Why is leadership important in franchising?
- How do I grow my franchise business?
- What are the trends in franchising?
- What is the challenge of franchising?
- How do I get involved in a franchise business?
- Franchise success stories
- Franchise marketing strategies
The Franchise Leaders Forum Podcast
Why Humility & Teamwork Win in Franchising w/ Billy Downs
What do Mongolian barbecue, Ford Motor Company, and Ironman triathlons all have in common? For Billy Downs, they’ve each played a role in shaping his unique journey as a leader in franchising.
Billy “BD” Downs co-founded BD’s Mongolian Grill at just 26 years old, growing it into an international brand before selling and moving into consulting, nonprofit work, and ultimately becoming the first franchisee in the state of Michigan, and now President, of Ford’s Garage, a brand with 32 locations across 8 states. Along the way, he earned the Presidential Friendship Medal from the president of Mongolia, launched community-impact initiatives through World Vision, and helped advise Goldfish Swim School as it scaled from one location to more than 200.
In this conversation, Billy opens up about the challenges of starting a restaurant brand from scratch, the critical role of building the right team, and why humility and coachability are non-negotiables in successful franchising. He shares how wearing the hats of both franchisor and franchisee shaped his leadership style, why he believes in surrounding yourself with a board of advisors sooner rather than later, and how “one team” is more than just a slogan at Ford’s Garage.
Whether you’re an emerging franchisor, a franchisee, or simply a leader looking for wisdom, Billy’s story is packed with insights on growth, resilience, and building businesses that make an impact far beyond the bottom line.
Connect with Billy
LinkedIn: https://www.linkedin.com/in/billydowns/
Email: b.downs@fordsgarageusa.com
Episode Highlights:
- Growing BD’s Mongolian Grill into an international brand
- Lessons learned from selling a franchise and starting over
- Consulting, nonprofit work, and the path to Ford’s Garage
- Why humility, coachability, and teamwork are essential in franchising
- Advising Goldfish Swim School on their path to 200+ units
- Building community impact into a brand from the start
- Balancing the dual role of franchisor and franchisee
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com