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The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.
Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.
By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.
In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.
Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.
Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.
Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.
This podcast will provide answers to questions and topics like:
- Tips for Franchisees, Franchisors and vendor partners
- How to scale a franchise business
- Why is leadership important in franchising?
- How do I grow my franchise business?
- What are the trends in franchising?
- What is the challenge of franchising?
- How do I get involved in a franchise business?
- Franchise success stories
- Franchise marketing strategies
The Franchise Leaders Forum Podcast
Why Most Franchise Leaders Fail & How to Lead Differently w/ Adam Contos
What if the real differentiator between thriving franchise brands and struggling ones comes down to two simple traits: humility and hunger?
In this episode, Adam Contos, a high-performance leadership expert, former CEO of RE/MAX, and a leading voice in the franchise industry joins us for a conversation that cuts through the noise and gets to the heart of what truly drives franchise success. From his early days in the Marine Corps reserves and law enforcement to leading one of the most recognized franchise brands in the world, Adam brings the kind of clarity leaders desperately need right now.
Adam breaks down why risk-taking is non-negotiable, how leaders unknowingly sabotage progress, and why decision-making, not perfection, is the real engine of growth. He also shares what most franchisors get wrong when communicating with their networks, how to build A-player teams, and why visibility isn’t optional if you want your franchisees to trust you. This is leadership without fluff: direct, grounded, and immediately applicable.
Whether you're scaling an emerging brand, rebuilding systems, or trying to develop stronger leaders inside your organization, this episode gives you a clear look at the habits, decisions, and mindset shifts that actually move a franchise system forward. You’ll walk away with a sharper mindset, clearer priorities, and a better understanding of what leadership actually requires.
Connect with Adam:
Website: https://www.adamcontos.com/
Franchise Membership Community: https://yourfranchisegroup.com/
Episode Highlights:
- Why risk tolerance separates winning brands from stagnant ones
- The biggest leadership blind spots founders don’t see coming
- Adam’s simple 3–2–1 decision-making framework
- What “founder syndrome” looks like inside a franchise system
- How visibility builds trust at scale
- Why tech adoption is always a challenge and what to do about it
- The real job of a franchisor (according to Adam)
- When and how to upgrade talent without guilt
- Why humility accelerates leadership growth
- How to develop leaders who can replace you
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com