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The Franchise Leaders Forum Podcast
Welcome to "The Franchise Leaders Forum," the ultimate podcast for entrepreneurs navigating the intricate world of franchising, brought to you by industry veterans Tracy Panase and Shannon Wilburn. This podcast is your go-to resource for franchise leadership insights, practical strategies to build and scale your franchise, and firsthand experiences from those who live and breathe franchising every day.
Leading the conversation is Tracy Panase, the dynamic force behind the Just Between Friends Franchise System. Tracy, who previously excelled as a top franchisee, took over the leadership reins in December 2022. Under her guidance, the brand is reaching new heights, emphasizing a strong culture, supporting franchisees, and ensuring families across the country can say “YES” to everything their kiddos need and want. Her fresh perspective and unwavering commitment to excellence make her a formidable voice in the franchising community.
By her side is Shannon Wilburn, the visionary co-founder of Just Between Friends. Starting from a simple idea in her living room in 1997, Shannon grew the company into a thriving network of over 150 locations. Her decision to pass the leadership to Tracy has infused the company with new energy and direction, and together, they bring a wealth of knowledge and passion to the podcast.
In "The Franchise Leaders Forum," Tracy and Shannon dive deep into the good, the bad, and sometimes the ugly aspects of franchising. Each episode features candid discussions, expert interviews, and real-life stories from successful franchise leaders who have faced and overcome challenges. Listeners will gain valuable insights into effective leadership, growth strategies, and the nuances of franchise operations.
Whether you're a franchisor, franchisee, or aspiring to enter the franchising world, this podcast addresses the pain points and challenges you face. From understanding franchise dynamics to learning how to support and grow your franchisees, Tracy and Shannon provide actionable advice and inspiration.
Tune in to learn from the experiences of others, gain new perspectives, and equip yourself with the tools to navigate your franchising journey with confidence.
Join us on "The Franchise Leaders Forum" and become part of a community dedicated to leadership, growth, and success in franchising.
This podcast will provide answers to questions and topics like:
- Tips for Franchisees, Franchisors and vendor partners
- How to scale a franchise business
- Why is leadership important in franchising?
- How do I grow my franchise business?
- What are the trends in franchising?
- What is the challenge of franchising?
- How do I get involved in a franchise business?
- Franchise success stories
- Franchise marketing strategies
The Franchise Leaders Forum Podcast
The Disconnect Slowing Franchise Growth w/ Lorne Fisher
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Most franchise brands don’t have a growth problem. They have a disconnect problem.
You can have strong marketing, a solid development team, and still struggle to scale if those pieces aren’t working together. And for many franchisors, that misalignment between marketing and franchise development is the exact thing slowing growth without them realizing it.
In this episode, we sit down with Lorne Fisher, founder of Fish Consulting and F2 Advisory, to break down what’s actually behind that disconnect. From starting his agency with no clients to landing Dunkin after months of persistence, Lorne shares how his experience working with some of the most recognizable franchise brands shaped the way he thinks about growth, positioning, and strategy.
We also get into what this looks like in real time. From crisis situations to FDD changes, Lorne explains how breakdowns inside an organization, not external factors, are often what create the biggest problems. He shares why poor communication turns small issues into larger ones and how transparency can either strengthen a system or quietly erode it over time.
So, if your brand isn’t growing the way you expected, this episode will help you see where the disconnect is happening and what needs to change to move forward.
Resources:
Don’t Let Your FDD Renewal Trigger a Crisis - https://www.linkedin.com/pulse/dont-let-your-fdd-renewal-trigger-crisis-lorne-fisher-cfe-aedcc/?trackingId=U8mQe2BdSzarEQx8o1X3Cg%3D%3D
Connect with Lorne:
LinkedIn: @lorne-fisher-cfe
Website: https://www.lornefisher.com/
Episode Highlights:
- How Lorne Fisher built built his agency into one of the leading public relations and marketing agencies serving franchise and multi-location brands
- The role PR plays in franchise development and lead generation
- Why marketing and franchise development are often disconnected
- What high-growth franchise brands do differently
- The biggest mistakes franchisors make during times of change
- Why poor communication turns into internal crises
- How to prepare your brand for crisis situations before they happen
- The importance of transparency with franchisees
- What franchisors should consider before making FDD changes
- How to approach agency selection and strategic partnership
Connect with Tracy
Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
JBF Franchise System - https://jbfsalefranchise.com/
Email: podcast@jbfsale.com
Connect with Shannon
Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/
JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Website - https://shineexecutivecoaching.com/
Email - shannon@shineexecutivecoaching.com