Both-And Perspective by Project Mel
This show invites anyone wanting a big life and big impact to embrace both-and thinking. Mel Selcho, business catalyst and coach, shares stories and strategies that will spark delight, stretch your thinking, and challenge you to action that makes work and life better.
Both-And Perspective by Project Mel
13. Thinking Pink: The Business of Breast Cancer
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Mel Selcho
It's Pinktober for better or worse. Drawing from her own journey as a consumer, marketer, and now survivor, Mel dives into how her views on the “pink month” have evolved—from excitement over pink products to questioning the true impact of those purchases. Join Mel as she breaks down the history of breast cancer awareness month and the delicate balance between being charitable and profitable. Are we raising meaningful funds or just buying into marketing campaigns?