An N of 1
“In science, an N of 1 is virtually meaningless. But in life, you can learn a lot from one person’s experience.”
Welcome to ’An N of 1’ - the podcast that takes you behind the scenes to explore the careers of the applied behavioral scientists making a difference in modern business.
Each episode features an in-depth interview with a practicing applied behavioral scientist, as they share their personal journeys, educational backgrounds, and career milestones. Discover how they apply their knowledge to solve real-world problems for companies across the globe.
Whether you're a student, professional, or just fascinated by the process of shaping human behavior, this podcast offers a unique look into the leaders, strategists, researchers, designers, and experimenters that are doing the work. Tune in to An N of 1 and learn how behavioral change happens at scale.
An N of 1
An N of 1 with Kathryn Grater
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Kathryn has spent her 25-year career obsessing over a single question: Why do people do what they do?
As Vice President on the Ipsos Behavioral Science team, she bridges the gap between deep academic insight and real-world business application. Kathryn helps clients across industries translate an understanding of nonconscious motivations into actionable go-to-market strategies that optimize innovation, communication, and design.
Her career spans both agency and client-side leadership, highlighted by a pivotal tenure building a Behavioral Science vision for a global Fortune 500 corporation. It was here that she transformed her passion for decoding behavioral drivers into a career-defining specialty.
From her early analytical roots at Target, IRI, and Kimberly-Clark to her current role as a senior scientist and Vice President at Ipsos, Kathryn’s mission remains constant: elevating the impact of marketing research through the lens of applied behavioral science.
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