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What if the problem isn’t your song—it’s your metric? We pulled back the curtain on playlist “curators,” AI-flavored feedback, and stream spikes that vanish the moment you stop paying. After years of mixed results, we changed the goal: fewer empty plays, more real people who save, share, and stick around.

We talk through how we set targets that actually matter—watch time, saves, comments, email growth—and why geography and language matching beat cheap global traffic every time. We get tactical about ad targeting for rock listeners, reading analytics for red flags (hello, 15-second session drops), and designing creative that hooks in the first moments without selling your soul. Then we zoom out: why algorithms take time to learn, how a timeless catalog works like SEO for your music, and why a slow burn can be the fastest route to a true fanbase.

Between strategy beats, we hit culture and headlines: Ghost canceling a show and the internet forgetting artists are human, Rob Halford’s wedding and a fresh War Pigs with Ozzy, AI-driven funk flips of metal classics that reframe what arrangement can do, and the ever-spicy Mustaine–Metallica discourse about riffs, credit, and fuel for competition. Through it all, we keep returning to the same north star—make better songs, talk to your people, and measure what leads to real connection.

If this resonates, stick with us: subscribe, share the episode with a friend who loves rock, and tell us your smartest (or worst) promo experiment. Want to be a guest or know someone perfect for the show? Reach out via our bio links. And if you want to rep the music, check the new Toxic Heroes tee and hoodie—art by Shannon Cullen at Santa Cruz Tattoo.

Learn more about The Silver Echo at thesilverecho.com