Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#16: Breaking Bread at Club Fed - The Art of Storytelling with Dave's Killer Bread
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John Kappel
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Episode 16
Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a life-changing lunch of second chances. Did Club Fed achieve its mission? Or is it getting sent to solitary? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're a restauranteur with a mission, this episode of Brand IRL is for you!
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Links:
- Epic Promotionals: https://www.epicpromotionals.com
- Club Fed: https://www.saravinten.com/work/dkbclubfed
- Dave's Killer Bread: https://www.daveskillerbread.com/
- Mosaic: https://www.mosaic.com/
