Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#17: Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation
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John Kappel
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Episode 17
Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products. Did they vend a successful experiential brand activation or were they forced to pack it up early? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
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Links:
- Epic Promotionals: https://www.epicpromotionals.com
