Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#18: Facebook Goes Offline to Show They Don't Sell Your Information
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John Kappel
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Episode 18
Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty back into their users? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
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Links:
- Facebook's Privacy Pop-Up: https://www.wired.com/story/facebook-nyc-privacy-pop-up/
- Meta: https://about.meta.com/company-info/
- Gradient: https://www.gradientexperience.com/
- Epic Promotionals: https://www.epicpromotionals.com
