Brand IRL
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Brand IRL
#21: A Culinary Experience on Wheels with the Uber Ride and Dine Experience
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John Kappel
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Episode 21
Episode 21: Uber created a high end dining experience inside of a double decker bus to promote their new Visa Card in an experience that combined food, ride sharing, and credit cards all in a sensory experience made to rave about. Did Uber's Dine and Ride campaign connect with their power users, or did the campaign lack flavor? Find out here, now, as John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
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Links:
- Uber Ride and Dine
- Manifold
- History of Uber
- Epic Promotionals: https://www.epicpromotionals.com
