Why I gave up trying to become an influencer on Social Media

What’s up everybody—it’s Lois Lane Miami, and today I’m talking about why I quit chasing the influencer dream before it ever really started for me. I spent years trying to get the right lighting, angle, niche, and music—everything the experts said would get me views. But after all that effort, the platform just wasn’t pushing me out, and I had to face the truth: it wasn’t worth it.

Here’s what I noticed. I saw people with thousands—even millions—of views who still couldn’t afford to fix their teeth, upgrade their homes, or stop working regular jobs. They were grinding all day at work, then coming home to grind all night on TikTok, YouTube, and Instagram—feeding platforms that paid them almost nothing back. Some were exhausted, unhealthy, even falling behind on basic self-care, all while trying to keep up appearances online.

And the algorithm? It doesn’t care about your story or your effort. Its only goal is to keep people hooked. If you want to grow, you basically have to turn your entire life into one gimmick, one niche, one brand—and even then, unless you’re already famous, the odds aren’t on your side. I saw it in my own traffic: my videos pushed to the wrong audiences, my lives doing worse each time, and the constant sense that I was being strung along just to keep me posting.

When I added up the hours I was pouring into content versus what I got out of it, the math didn’t work. For about 95% of people, social media isn’t a path to freedom—it’s a second job with no benefits. So I decided to walk away before it consumed me.

That doesn’t mean this is the end of the conversation. I’ll be talking more about what I learned, because there are a lot of layers to why I chose to stop. And look—if it’s working for you, if you’re happy, making money, and finding success, that’s a great thing. For me, it just wasn’t going anywhere. Maybe my videos weren’t good enough, or maybe it’s simply not for me. Either way, that’s why I gave up—and why I’m okay with that choice.