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Talks That Convert
🎙️ Welcome to Talks That Convert Podcast 🎙️
Are you ready to transform your online store into a conversion powerhouse? You're in the right place! During each episode we dive deep into the world of conversion rate optimization and e-commerce.
Join us as we:
🛒 Uncover the latest trends and strategies to boost your sales
📈 Explore data-driven techniques to enhance user experience
💡 Share insights from industry experts and successful entrepreneurs
🔧 Provide actionable tips and real-life case studies
Whether you're a seasoned e-commerce veteran or just starting out, the Talks That Convert Podcast is your go-to resource for turning clicks into customers and increasing conversions. Tune in on Spotify or Youtube and let's optimize your way to e-commerce success together!
Talks That Convert
Obvi's Journey To 8 Figures, The Importance Of CRO & Going Into Retail
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In this episode on Talks That Convert, we had the honour of speaking with Ashvin Melwani, Co-founder and CMO of Obvi, a 8 figure health and beauty brand that has scaled to 40 million in 40 months, Ashvin is a marketing expert with over 100 million in ads spend.
It’s safe to say Ashvin knows a thing or 2 about successfully scaling Ecom brands. This episode was filled with amazing insights where Ashvin shares his knowledge and experience, we cover:
- How the story of Obvi began and how they scaled so quickly 📈
- The importance of having a clear content strategy to scale your brand 🎥
- The potential danger of selecting the wrong Influencer for your
brand 🙅♂️
- The biggest needle movers 8 figure brands like Obvi can focus on 💰
- What to expect when going into Retail 🏢
- Why CRO is crucial for bigger brands 🙌
And so much more...
To follow the journey Ash and his team are on scaling Obvi and learn from all the insights they share, go to:
Twitter: https://x.com/ashvinmelwani
Linkedin: https://www.linkedin.com/in/ashvinmelwani
To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise
To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/