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Talks That Convert

🎙️ Welcome to Talks That Convert Podcast 🎙️

Are you ready to transform your online store into a conversion powerhouse? You're in the right place! During each episode we dive deep into the world of conversion rate optimization and e-commerce.

Join us as we:

🛒 Uncover the latest trends and strategies to boost your sales

📈 Explore data-driven techniques to enhance user experience

💡 Share insights from industry experts and successful entrepreneurs

🔧 Provide actionable tips and real-life case studies

Whether you're a seasoned e-commerce veteran or just starting out, the Talks That Convert Podcast is your go-to resource for turning clicks into customers and increasing conversions. Tune in on Spotify or Youtube and let's optimize your way to e-commerce success together!

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Talks That Convert

Startup Struggles to Conversion Breakthroughs

August 19, 2024 • Oliver Kenyon

We’re excited to have Will Laurenson, the dynamic founder of Customer Who Clicks and a seasoned CRO specialist, on the show.

Will’s journey from startup to CRO experimentation is nothing short of fascinating. In this episode,

Will talks about:
✅ The true essence of CRO (it’s more than just conversion rates!)
✅ Why UX should be central to your product development
✅ Strategies to supercharge your online store, even with a tight budget
✅ Creating content that resonates with your customers’ needs
✅ The role of AI in optimization and its future potential
✅ Innovative methods for gathering customer insights, including audio surveys
✅ Plus, Will shares personal insights and his favorite historical figures whose strategies still inspire modern business.

To follow Will's journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/willlaurenson/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/