Talks That Convert

Advanced CRO Techniques To Boost Conversions With Chris Marsh

Oliver Kenyon

In this episode, we're joined by Chris Marsh, a veteran CRO consultant with over a decade of hands-on experience in UX and data-driven marketing. 

Chris takes us on his journey from agency work to freelance success while breaking down the intricacies of CRO.

We explore:
✅ Identifying the right time to implement CRO in your business
✅ Techniques for gaining support from hesitant stakeholders
✅ Typical CRO pitfalls and how to avoid them
✅ Strategies to boost your e-commerce conversion rates
✅ The vital importance of user research in CRO
✅ Best practices for presenting test results to your team
✅ The future of CRO, including potential AI applications

This episode is rich with practical advice, real-world examples, and actionable strategies. Regardless of your experience level with CRO, you'll discover valuable insights to improve your conversion rates.

We hope you enjoy the episode.


To follow Chris's journey and to keep learning from all the insights he shares, go to:
Linkedin: https://www.linkedin.com/in/datachris/

To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise

To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/