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Talks That Convert
🎙️ Welcome to Talks That Convert Podcast 🎙️
Are you ready to transform your online store into a conversion powerhouse? You're in the right place! During each episode we dive deep into the world of conversion rate optimization and e-commerce.
Join us as we:
🛒 Uncover the latest trends and strategies to boost your sales
📈 Explore data-driven techniques to enhance user experience
💡 Share insights from industry experts and successful entrepreneurs
🔧 Provide actionable tips and real-life case studies
Whether you're a seasoned e-commerce veteran or just starting out, the Talks That Convert Podcast is your go-to resource for turning clicks into customers and increasing conversions. Tune in on Spotify or Youtube and let's optimize your way to e-commerce success together!
Talks That Convert
CRO Strategies to Boost Your Digital Performance
Ever wonder how top CRO experts think about experimentation, user research, and building effective strategies?
In this episode, we dive deep with Lori Cantwell, CRO Analyst at Codal and veteran CRO specialist.
Here's a taste of what you'll learn:
- The unexpected journey from digital marketing intern to CRO expert
- Why more people are flocking to the CRO industry (and how to break in)
- Common mistakes beginners make with data analysis and test interpretation
- How to build a strategic CRO roadmap aligned with business goals
- The power of simplicity in testing (and when to go big)
- Strategies for getting stakeholder buy-in for user research
- How AI is changing the game for qualitative data analysis
- The critical UX skills every CRO practitioner needs
Plus, Lori shares insights on:
- Conducting unbiased user interviews
- Turning research findings into actionable insights
- The future of CRO and experimentation
To follow Lori's journey and to keep learning from all the insights she shares, go to:
Linkedin: https://www.linkedin.com/in/loric-letsbefriends/
To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise
To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/