Talks That Convert
🎙️ Welcome to Talks That Convert Podcast 🎙️
Are you ready to transform your online store into a conversion powerhouse? You're in the right place! During each episode we dive deep into the world of conversion rate optimization and e-commerce.
Join us as we:
🛒 Uncover the latest trends and strategies to boost your sales
📈 Explore data-driven techniques to enhance user experience
💡 Share insights from industry experts and successful entrepreneurs
🔧 Provide actionable tips and real-life case studies
Whether you're a seasoned e-commerce veteran or just starting out, the Talks That Convert Podcast is your go-to resource for turning clicks into customers and increasing conversions. Tune in on Spotify or Youtube and let's optimize your way to e-commerce success together!
Talks That Convert
How To Build Multi-Million Dollar Marketing Agency (The Backend Truth)
Discover how ConversionWise co-founder Andy Haskins transformed his biggest weakness into his superpower and built a leading CRO agency over 12 years.
From his early days in lead generation to scaling a major Shopify optimisation agency, Andy shares the real, unfiltered journey of agency growth.
Key Insights: The "10,000 Foot View" Framework
- How to zoom out from daily problems
- Making decisions like Jeff Bezos: type 1 vs. type 2 decisions
- Converting overthinking into strategic advantage
Scaling & Operations Deep-Dive
- Why you need to act before having perfect data
- The "100 reps" principle for finding your ideal client
- How to forecast growth without overcomplicating
- Avoiding the "shiny object syndrome" that kills most agencies
Team Building Secrets
- Why "scrappy" can be better than perfect
- The culture-first hiring approach that actually works
- Creating systems without suffocating creativity
- Building foundations for new hires without restricting growth
Advanced Agency Strategies
- Finding the right metrics that actually matter
- Balancing fast thinking vs. deep analysis
- Converting Academy students into high-value clients
- Maintaining strong margins while scaling
Featuring work with brands like Space Goods, Ali Abdaal, The Essence Vault, and My Sweet Smile.
To follow Andy's journey, go to:
Linkedin: https://www.linkedin.com/in/andy-haskins/
To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise
To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/