Talks That Convert
🎙️ Welcome to Talks That Convert Podcast 🎙️
Are you ready to transform your online store into a conversion powerhouse? You're in the right place! During each episode we dive deep into the world of conversion rate optimization and e-commerce.
Join us as we:
🛒 Uncover the latest trends and strategies to boost your sales
📈 Explore data-driven techniques to enhance user experience
💡 Share insights from industry experts and successful entrepreneurs
🔧 Provide actionable tips and real-life case studies
Whether you're a seasoned e-commerce veteran or just starting out, the Talks That Convert Podcast is your go-to resource for turning clicks into customers and increasing conversions. Tune in on Spotify or Youtube and let's optimize your way to e-commerce success together!
Talks That Convert
Crack the CRO Code: Proven Strategies to Skyrocket E-commerce Growth
In this episode of Talks That Convert (Season 2), we dive deep into the world of CRO with Carlos Trujillo, Senior Strategist at Speero and CXL instructor.
Carlos shares his incredible journey from freelancing to leading CRO projects for over 100 brands. He reveals the 4 Optimization Pillars that go beyond just conversion rates, focusing on long-term e-commerce growth and profitability.
What’s Included in This Episode:
- The truth about conversion rates and why they’re often misunderstood.
- How to increase Average Order Value (AOV) and customer retention.
- Common data mistakes even big brands make—and how to avoid them.
- The secret to creating impactful A/B tests that actually move the needle.
- How to use user research to drive better results.
- Practical insights from Carlos’s CXL course and real-world experience.
This episode is packed with actionable strategies for anyone looking to optimize their e-commerce business or level up their CRO skills. Whether you're a marketer, store owner, or CRO professional, you don’t want to miss this!
P.S. Check out Carlos’s online CRO growth course and master CRO for ecommerce success! https://cxl.com/institute/online-course/cro-for-ecommerce/
To follow Carlos's journey, go to:
Linkedin: https://www.linkedin.com/in/catrugo/
To keep learning about CRO tips and stay up to date with the latest trends, go to:
Linkedin: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
Youtube: https://www.youtube.com/@ConversionWise
To follow your podcast host and connect, go to: https://www.linkedin.com/in/chriswatsoncro/