12. Elizabeth Connects With Alex Turnbull

In this powerful episode, Alex Turnbull—founder and CEO of Groove, Helply and Instant Docs—gets real about the ups, downs, and everything in between on his 20-year journey as an entrepreneur. Interviewed by his sister and coach, Alex shares how embracing "small but mighty" shifted everything in his business and life. From burnout to rebuilding, from flashy startup myths to focusing on profitable, purpose-driven work, this conversation is full of heart, wisdom, and real talk about what it really takes to build a sustainable, fulfilling company.

 What You’ll Learn:

• Why “going big” isn’t the only path to success—and how choosing to stay small and profitable can be incredibly fulfilling
• The emotional toll of burnout and how Alex worked through it (with the help of a coach)
• What it means to define your own version of winning as a founder
• How customer development and listening are critical for non-technical founders
• The value of persistence, self-awareness, and trusting your gut—even when the industry says otherwise

This episode is a must-listen if you’re building something meaningful and want permission to do it your way.

Connect with Alex: https://helply.com/newsletter

CONNECT WITH ME:
• Website: www.elizabethoneill.com
• LinkedIn: https://www.linkedin.com/in/elizabeth-oneill-consulting/
• Email: elizabeth@elizabethoneill.com


LET'S WORK TOGETHER:
• Find out how to work with me here: https://elizabethoneill.com/howitworks/