Minding Her Own Business
Welcome to “Minding her own Business” with Victoria Mariscal. This podcast is for every bossy little girl who grew up to become a multi-hyphenate woman.
Ever felt like you were too much- guess what? You’re not, you were just hanging out with the wrong people. Come along this journey with me as we explore navigating career transitions in your thirties, making friends as an adult, side hustling, main hustles, working and parenting, dating, all the things! Our conversations are fueled by the belief that growth often stems from embracing failure and learning from it, no matter where you are in your journey!
Listen for candid conversations, actionable advice, and a reminder that you're not alone! In the car, on your break, drinking a latte, walking your 10k steps through whatever city you’re listing in from- i have a question for you- How do you mind your own business?
Minding Her Own Business
From Stay-at-Home Mom to Brand Strategist: Building a Business on Reputation with Cynthia Maselli
Welcome back to Minding Her Own Business! Today, I'm sitting down with Cynthia Maselli, the brand strategist who transformed from a stay-at-home mom to building a thriving referral-based business that speaks for itself.
What started as a life pivot during motherhood became a masterclass in reputation-building, where word-of-mouth isn't just marketing—it's everything. Cynthia's approach to client relationships, conflict resolution, and the delicate art of over-delivering without losing your boundaries offers a refreshing take on sustainable business growth. Her new workbook, 'The Iconic Brand,' distills years of hard-won wisdom into actionable tools for entrepreneurs ready to build something that lasts.
In this episode:
- How Cynthia transitioned from motherhood to brand strategy entrepreneurship
- Why reputation and referrals trump traditional marketing for sustainable growth
- The art of handling client conflicts with grace while strengthening relationships
- Balancing over-delivery with healthy boundaries to prevent scope creep
- Leadership strategies that create positive company culture and employee satisfaction
- Navigating the ongoing challenge of work-life balance as an entrepreneur
- How 'The Iconic Brand' workbook empowers entrepreneurs with practical business tools
Share this episode with that friend who's been building their business the hard way—chasing leads instead of cultivating relationships. Whether you're struggling with client boundaries, wondering how to build a referral-based business, or seeking that elusive work-life balance, Cynthia's authentic approach to entrepreneurship will give you the clarity and confidence to build something truly iconic.
Website: www.thebrandstrategist.co
The Iconic Brand Blueprint: https://www.thebrandstrategist.co/theiconicbrandblueprint
Instagram: https://www.instagram.com/thebrandstrategist.co
Let's Connect!
Website: https://www.victoriamariscal.com/
Instagram: https://www.instagram.com/_mindingherownbusiness/
LinkedIn: https://www.linkedin.com/in/victoria-m-mariscal/
