Security Goes Mainstream: Hackers, Headlines & What's Next | Sid Trivedi & Ross Haleliuk

Join us as we welcome Sid Trivedi (Partner at Foundation Capital) and Ross Haleliuk (Founder of a Stealth Security Startup and Author of Cyber for Builders), co-hosts of the "Inside the Network" podcast! In this conversation, they share investor and operator perspectives on cybersecurity trends and its evolution from technical obscurity to mainstream concern. Sid and Ross also explore how major incidents have changed public perception, why browsers are becoming critical battlegrounds, and what separates lasting innovation from opportunistic ventures in the security landscape.

0:00 About Sid and Ross
4:07 How cybersecurity awareness has evolved over 5 years
8:42 What the Wiz acquisition means for startups and investment
12:45 Navigating the crowded cybersecurity landscape
20:50 Sid’s experience investing in deception security and the importance of pivoting
29:01 How attackers drive market forces
33:23 The difficulty of changing stakeholder behavior
42:45 How the security mindset helps your personal life
54:13 Overlooked opportunities in the cybersecurity market
57:33 Closing: building security culture through storytelling

🔔 Follow Sid, Ross and Aleksandra on:
https://www.linkedin.com/in/siddhanttrivedi/
https://www.linkedin.com/in/rosshaleliuk/
https://www.linkedin.com/in/aleksandra-melnikova-1012/

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Chapters

• 0:00 Introduction to Sid and Ross
• 4:07 How cybersecurity awareness has evolved over 5 years
• 8:42 What the Wiz acquisition means for startups and investment
• 12:45 Navigating the crowded cybersecurity landscape
• 20:50 Sid’s experience investing in deception security and the importance of pivoting
• 29:01 How attackers drive market forces
• 33:23 The difficulty of changing stakeholder behavior
• 42:45 How the security mindset helps your personal life
• 54:13 Overlooked opportunities in the cybersecurity market
• 57:33 Closing: building security culture through storytelling