So she posted about it on a Tuesday afternoon. A black woman, very accomplished, very credential, 15 years into her corporate career, and she was announcing that she was done. Done with politics, done with the exhaustion, done with showing up in spaces that she felt weren't receptive for her. She was choosing herself. She was choosing her soft life. And the comments, there were hundreds of them. Yes, queen, I see you. This is the way. You deserve this. Now, maybe you saw that post. Maybe you've seen a hundred versions of it. Maybe someone in your own network made that announcement recently, and part of you, a part you haven't said out loud, thought, maybe she's right. Maybe that's what I should be doing too. I want to talk to you today. I want to talk to that part of you today, right? Not to shame it, not to dismiss it, but to ask it a real question. Is the soft life something that you truly, truly want? Or is it starting to look good because the alternative, meaning staying visible, staying ambitious, continuing to push toward a level of leadership where the stakes are higher and the scrutiny is real, is starting to feel like more than you want to carry right now. Because those are two very different things. And you deserve to know which one is true for you. I'm Dr. Nicole Bryan, and this is Leading Her Introvert Way. Today's episode is the third episode in our leadership identity series. So let's get into it. Welcome back, Lady Leader. I'm Dr. Nicole Bryan. I'm an executive leadership psychologist, an executive coach, and your host. Now we are in week three of our leadership identity series. Last episode, we talked about fit, cultural fit, organizational fit, what it really is, the three faces of it, and the honest conversation about how many of us use fit as an excuse we didn't consciously choose.
Today we're going somewhere a little adjacent to it, right? We're talking about the soft life. And specifically, we're talking about what happens when the women around you start opting out, and you begin to wonder if you should too. Let me paint the picture because I think it's important to name what we're actually talking about here. The soft life narrative is everywhere right now. It is specifically loud in spaces where we as black women get together. So we see it on social media, we see it in our professional communities, we see it in the conversations happening in DMs and group chats and over dinner. And it looks like a lot of different things. It looks like the colleague who leaves a vice president role to start her own business and makes it look like freedom. It looks like a peer who announces she's moving to Portugal or Mexico or Ghana and building a life that doesn't require a traditional nine to five. The soft life looks like a friend who steps back professionally so her spouse can be the primary earner while she works part-time or doesn't work at all. It looks like the digital nomad who is posting from a beach somewhere, looking fully at peace with her decision. And
simultaneously, there's an entire ecosystem of entrepreneurs, coaches, and content creators who are actively profiting from this narrative, who are using the anti-corporate rhetoric to paint the most dire possible picture of what it means to have a career inside an already established organization. Who are making entrepreneurship sound like liberation and corporate sound like a trap. I want to say something about that directly. As someone who has lived it, as someone who's currently living it, entrepreneurship is not easier. It is not freer in the ways that it gets sold to us. It's actually harder. It can be lonelier, more financially unpredictable, and more emotionally demanding than almost anything I have ever, ever done inside a corporate organization. And I say that as a person who's done both repeatedly at a very high level. I left corporate, but I want to be clear about why. I left because my mission got bigger than what any single organization could contain. I wanted to get more black introverted women into the executive suite. And I knew that holding an executive role full-time myself would limit how many women I could reach. That was my reason. Not because corporate was bad, not because I wanted ease, because the mission demanded something different from me. And even then, by month two of stepping away from my full-time corporate work, I was climbing the walls. I needed to work, I needed a project, I needed vision, I needed something to build. The soft life, in full disclosure, it was not for me. Not because there's anything wrong with it, but because it genuinely was not what I wanted. And that distinction matters big time. Now
let me be specific about who today's episode is for, because it's not for every woman that's listening. If you have genuinely examined your life, you've looked at your values, you've looked at your desires, you've asked yourself what you want to build, what you want your days to look like, and you've already decided clearly and deliberately that executive leadership inside an organization is not the path for you right now or ever. I have full respect for that. That is a legitimate choice. And if you've been here for a minute, you already know that I am all about us controlling our own choices and making them, right? To fit what we want and what we need. And it is your choice to make. This episode, however, is then not for you. This episode is for the woman who still wants it, who still feels the pull toward senior leadership, who still has something she wants to build, influence she wants to have, a legacy she can feel but hasn't fully stepped into yet. And it's for the woman who's watching all the other women around her start to opt out in ways that look increasingly appealing and starting to wonder hell, am I the one who has it wrong? She's watching people leave and call it liberation. You're seeing the posts, the announcements, the comments full of celebration, and something in you is quietly starting to shift. Not because you've made a decision, but because the narrative is loud and your ambition is starting to feel like the less fashionable choice. You are who I'm talking to today. And I want to ask you one question before anything else. Is the soft life something that you truly, truly want? Or does it just look good right now because the alternative looks too hard?
Here's what I do know from years of working with ambitious black women at the manager, director, and vice president levels. The desire to opt out rarely appears out of nowhere. It usually shows up at a very specific moment, when you've been overlooked one too many times, maybe when you have watched someone less qualified move past you, or maybe when you've been in a room where your ideas got absorbed and your name didn't stay attached to them. Or when you've given everything to a company that has given you very little back in terms of recognition or advancement or genuine investment in your growth. And in that moment, the soft life doesn't just look appealing, it looks very rational. It looks like the only sane response to an insane situation. And I completely understand that. I really, really do. But I want to separate two things that are getting conflated in this conversation. The first thing is your exhaustion. Real, legitimate, bone-deep exhaustion from operating in environments that weren't necessarily designed with you in mind, from all the code switching that you feel like you have to do, from being the only one in the room all the frickin' time, from carrying the invisible tax of being a black woman in spaces where your presence is still treated like an exception. That's exhaustion and that exhaustion is real. It deserves to be named and it deserves to be addressed. The second thing, though, is ambition. Your genuine desire to lead, to influence, to build something that matters, to sit at the tables where real decisions, strategic decisions, long-term decisions get made and have your voice and your ideas be one of the many that shape those decisions. These two things are not in conflict, but the soft life narrative often treats them as if they are. As if the only way you can treat your exhaustion is to abandon your ambition. And I gotta push back on that. And I gotta push back on that real hard. Because what I see in the women that I work with, the women that I coach, in the conversations I have every day, in the patterns that I've watched play out over decades, is that sometimes what gets called a desire for a soft life is actually something else entirely.
It's the fear of visibility. It's the discomfort of being fully seen, your decision scrutinized, your leadership evaluated, your presence in rooms where the stakes are real and the margin for error feels ways thin. It's the fear of vulnerability, of being at a level where you can no longer hide behind execution, where people are watching not just what you produce, but who you are as a leader. It's the fear of getting it wrong at a level where getting it wrong feels very public and very costly. And those fears, lady leader, are completely understandable. They make total sense. I'm not here trying to, you know, fake it and dismiss them. But I am here to name them. Because fear with good branding is still fear. And opting out of your own ambition because you're afraid of what it costs to be seen. That's a decision you deserve to make with full and complete awareness. Not by default, not because the social media algorithm made it look like the enlightened choice. So
here's what I want to offer instead of the binary, right? The choice is not between grinding yourself into the ground inside a corporate environment that doesn't see you, or walking away entirely and calling it liberation. There is a third option. And it's the one that I think most of the women who listen to this podcast in particular are actually looking for. The choice is to opt in deliberately, strategically, on your own terms. Opt into the leadership path that aligns with who you actually are. Not overperforming your way to the top, not shrinking yourself to fit a room that was built for someone else, not grinding for an organization that's not investing in you in return, but showing up fully, intentionally as yourself, courageously as yourself, in pursuit of something that you actually chose, a legacy you get to define, a level of influence and financial freedom that gives you the options that you want. Because here's what I know to be true. The women who make it to senior executive leadership, the ones who do it without losing themselves in the process, are not the ones who wanted it the most desperately. They're the ones who were the most clear. Clear about what they were building, clear about what they would do and would not do to get there, clear about why they wanted it, clear about who they were as leaders, regardless of what the environment reflected back to them. That level of clarity, that's what this series is about. That's what leadership identity is about. And if you're sitting with the soft life question right now, I'm not asking you to dismiss it. I'm asking you to interrogate it, to sit with it long enough to know whether it is a genuine desire or a very understandable response to pain. Because you deserve to make that decision from a place of clarity, not exhaustion, not fear, not anger, not frustration, and not because everyone around you seems to be doing it.
Now we have one more episode in this series, and it might be the most practical one yet. Episode 144. We're talking about the difference between your leadership identity and your leadership brand. Because here's the thing: you can do all of this internal work, get clear on who you are, examine the stories you've been carrying, make deliberate choices about what you're building, and still have a gap between who you know yourself to be and how the people around you are actually experiencing you. And that gap is where a lot of the friction lies. The friction you've been blaming on the organization, on your company, on your boss, on fit, on timing. And we're going to talk about how to find it, how to face it, and how to close it, close that gap. Now, before I let you go, if this episode stirred something in you, if you're in the middle of this question right now, wondering whether you should stay or whether you should push, whether the ambition you've been carrying is still worth carrying, I want to talk to you. I want to have a real conversation with you offline because that is exactly the kind of work that we do in the elite leader experience. 12 weeks one on one, getting clear on who you are as a leader and what you're actually building. So go ahead and book a discovery call. Use the link in the show notes. And until next time, Lady Leader, keep leading your introvert way.