The Fintape
Welcome to The Fintape, a show where we highlight some of the biggest hits in Finance. Each episode, our host Brodrick Lothringer brings in thought leaders to share their insights on best practices for leveraging technology, boosting financial literacy, adopting new marketing strategies, and implementing disruptive practices within financial services.
So, grab your headphones, it's time to rock out to The Fintape.
The Fintape
Video Marketing and Storytelling in Financial Services with Laura Garfield
As the wealth transfer grows, the need for financial advisors to connect meaningfully with younger generations is more important than ever. Our guest Laura Garfield discusses how storytelling and effective video marketing can build engagement, trust, and a lasting impact in financial services.
Key Takeaways:
• The concept of ‘What’s in it for me’ in client storytelling
• Importance of authentic storytelling over self-promotional content
• Performance coaching for advisors to improve on-camera presence
• Engaging millennials and Gen Z through tailored approaches
• Adapting content to the rapidly changing digital landscape
• How advisor personal passions can resonate with target audiences
Connect with us below!
- Laura Garfield on LinkedIn
- Idea Decanter
- Brodrick Lothringer on LinkedIn
To learn more about PodPony and how we help thought leaders tell their stories through content, visit our website by clicking below.
>> PodPony.com