The Fintape
Welcome to The Fintape, a show where we highlight some of the biggest hits in Finance. Each episode, our host Brodrick Lothringer brings in thought leaders to share their insights on best practices for leveraging technology, boosting financial literacy, adopting new marketing strategies, and implementing disruptive practices within financial services.
So, grab your headphones, it's time to rock out to The Fintape.
The Fintape
Thought Leadership vs. Content Marketing: Why Being Provocative Wins with Johnny Sandquist
Join us as we chat with Johnny Sandquist as they get real about what’s working—and what’s not—in content marketing today.
From why most “thought leadership” misses the mark to the debate over AI’s role in content creation, we break down why good marketing is like an index fund (hint: consistency wins).
We also tackle building community vs. chasing followers, the rise of AI avatars, and how content consumption is already shifting thanks to TikTok and AI search. If you’re serious about creating content that actually connects, this one’s packed with insights (and a few hot takes).
For more insights and resources, check out The MarketCounsel Summit website.
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