The Leadership Spark
Welcome to 'The Leadership Spark', where we illuminate the path to exceptional leadership through insightful dialogues with brilliant authors. Join me, Sylvain Newton, once a month, as I dive into the minds of thought leaders, uncovering the stories, strategies, and wisdom hidden within the pages of their books. Each episode is a journey, a personal exploration into the spark that ignites exceptional leadership. Tune in, learn and grow. This isn't just a podcast; it's a dynamic community where leadership comes alive. Let’s light the way together!
The Leadership Spark
The Soul of Strategy with Bernie Jaworski
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Bernie Jaworski holds the Drucker Chair at Claremont's Drucker School and recently wrote “The Soul of Strategy”. Inspired by Peter Drucker's principle that organizations exist to create customers, Bernie critiques traditional strategy frameworks for neglecting customer centricity. He explores how companies lose customer focus as they scale, how AI accelerates insights generation, and why abandoning outdated practices is critical. The conversation also covers the risk of being overly customer-centric and concludes with a rapid-fire round highlighting Drucker's enduring management philosophy.
Show notes:
- Bernie Jaworski - Drucker School of Management
- Book “The Soul of Strategy” by Bernie Jaworski
- The “Organic Growth Playbook” by Bernie Jaworski
- Book “Why we buy” by Paco Underhill
- Video “Shopping cart Design process” by Ideo
- Joseph Schumpeter in Wikipedia