Platinum PT Academy Podcast

Turn Clients into Raving Fans: 5 Retention Tips to Grow Your PT Business

Season 1 Episode 7

Welcome to another insightful episode of the Platinum PT Academy podcast! This week, hosts Gordon Chommanivong and Michael Pritchatt explore the essential topic of client retention. Whether listeners are seasoned personal trainers or just starting their careers, understanding how to keep clients engaged and satisfied is crucial for long-term business success. Tune in as Gordon and Michael share their proven strategies and insights to help build a loyal client base.

Key Highlights:

  • Importance of Tracking Retention Rates: Learn why tracking client retention rates is the first step in understanding a business's health.
  • Delivering on Promises: Discover the power of under-promising and over-achieving to build trust and satisfaction.
  • Initial Buy-In: Find out how to make a strong first impression and achieve quick wins to keep clients motivated.
  • Feedback Mechanisms: Understand the value of regular feedback forms and how they can help catch issues early.
  • Building Community: Explore the benefits of hosting community events and how they can improve client retention.
  • Continuous Learning: See why upskilling and offering varied training methods can keep clients engaged for the long term.


This discussion on client retention provides valuable insights and actionable strategies for personal trainers to implement in their businesses. Retaining clients isn't just about delivering results but also about creating a memorable and engaging experience. For those who enjoyed the show, make sure to subscribe to never miss an episode.


Keep pushing and keep growing!

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Michael & Gordon