In this episode of Inside The Workflow, Joe Martin from Zight sits down with Chris Koehler, the new CMO at Twilio, to discuss his strategic vision and leadership approach in a rapidly evolving tech landscape. Chris shares how his previous roles at Adobe and Box have shaped his methods for aligning marketing, product, and sales teams to drive growth. They explore the future of AI in personalized marketing, the importance of customer insights, and effective strategies for building a strong, collaborative team culture. Whether you're in tech, marketing, or leadership, this conversation offers valuable insights into navigating complex business challenges and fostering innovation.