089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months

SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show

SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show
089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months
Jun 13, 2025 Season 1 Episode 89
Jules White

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.

Key Takeaways:

  • From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
  • Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
  • Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
  • How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
  • Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.

Most Popular & Mentioned Episodes:

  • Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
  • Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
  • Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
  • Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
  • Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
    Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building
  • Episode 062: Less Social, More Success! 3 Susta

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