090: The Silent SEO Mistake That’s Making You Invisible

SEO for Beauty, Health & Wellness Brands: The Website Success Show

SEO for Beauty, Health & Wellness Brands: The Website Success Show
090: The Silent SEO Mistake That’s Making You Invisible
Jun 20, 2025 Season 1 Episode 90
Jules White

In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO.

Jules explains why these problems often go undetected, especially when developers or SEO companies haven’t shown business owners how to check their own data or use tools like Google Search Console. She also shares how to spot outdated SEO practices and avoid common traps within platforms like FEA Create and other HighLevel white labels.

Key Takeaways:

  • Broken Visibility: How one coach’s site looked great but wasn’t showing up on Google because her sitemap was broken and her pages weren’t being indexed.
  • SEO Sabotage: The danger of misusing canonical tags and outdated “keywords” boxes in website builders.
  • 28 H1s on One Page?!! Why heading structure matters and how to fix it quickly using a free Chrome plugin.
  • Simple Tools, Big Impact: How using Google Search Console can show you what’s indexed and what Google sees when it crawls your site.
  • Future-Proofing for AI Search: Why fixing these foundations now sets you up for better visibility in AI-powered search results.

If your website looks the part but isn’t bringing in visitors or leads, this episode is packed with practical checks and quick wins to help you move forward.

Resources mentioned in this episode:

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