094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions

The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)
Jul 15, 2025 Season 1 Episode 94
Jules White

In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.

Key takeaways:

  • How Instagram Content Now Appears in Google Search:
    Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
  • Visibility Beyond Social Media:
    Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
  • Tips for Optimising Your Profile and Posts:
    Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
  • The Power of Core Topics and Messaging:
    Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
  • Connecting Social Media and Your Website:
    Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.

Resources and links from this episode:

If you’re looking to make your online content work harder for you - and stay ahead as the world of search evolves - this episode is for you.

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