In this episode, Jules White shares an honest reflection on six months since she decided to break up with social media. Jules explains why social media is optional, not forbidden: the handful of ways she still uses it on her own terms, why she now swaps numbers with people she genuinely clicks with rather than collecting followers, and the small daily moments - like a fellow dog-walker who'd never noticed the blackberries he passed every morning - that come back when you lift your head from your phone.

Key Takeaways:

Six months on, honestly: Stepping back didn't fix everything or break anything - February was Jules's best month ever, and the months after were the normal ebb and flow of business.

The 10K month myth: Why chasing a magical public number can cost you your sanity, and why paying the bills and living the life you want is a perfectly good measure of success.

Know your numbers: Before you leave social media, look at your data and work out what it's actually bringing into your business - Jules had assumed her podcast was doing far less than it really was.

Social media is optional, not forbidden: You don't have to delete your accounts - you can use it intentionally, on your own terms, and point people to where you'd rather be found.

Networking without collecting followers: Why exchanging numbers with the people you genuinely click with beats following hundreds of connections you'll never keep up with.

Intentional living: The real prize has been headspace, more books read, more time in the real world, and less of the constant "I should be posting" noise.

Your first steps: If you're thinking about stepping back, start by knowing your numbers, then build up other ways to connect with people before you go.

Resources mentioned in this episode:

• Episodes 136 to 141 - Jules's series on the specific ways she has grown her business without social media
• Episode 102 - the start of her original Social Media Is Optional series, on why we deserve a break from it
• Book a Power Hour - go through your Google Analytics and Search Console with Jules to see whether social media is really working for you
• The Success Without Socials community - a calm, intentional space to connect with like-minded business owners away from the socials
• The Website Growth Club - step-by-step lessons and group support to bring in a steady stream of clients without constant posting
• One-to-one consulting - more tailored, personal help with your website, SEO and marketing

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