Julie Cole: From Startup Dream to Label Empire

[PRODUCTS] [KIDS]
#06: In this episode, we meet Julie Cole, co-founder of Mabel's Labels, to uncover her inspiring journey from a lawyer to a successful entrepreneur and mother of six. Julie shares how a simple need for durable, customizable labels led to the creation of a booming business—all while juggling the demands of a growing family. From starting out in a basement to scaling Mabel’s Labels and eventually selling it to Avery, Julie opens up about the challenges, triumphs, and lessons learned along the way. With a focus on core values, communication, and resourcefulness, Julie’s story offers powerful insights for anyone looking to balance business and life. If you're in need of a dose of inspiration, this conversation is a must-listen.

Follow Julie on IG: @JulieColeInc + @Mabelslabels

Follow Julie on LinkedIn: Julie Cole

Mabel's Labels Website, Blog + Linktree!

Check out Julie’s Book: Like a Mother: Birthing Business, Babies and a Life Beyond Labels.

Look out for a Mabel's Labels X Fearless Entrepreneur IG for a HOT BACK TO SCHOOL GIVEAWAY!

Chapters

• 0:57 Meet Julie: Lawyer Turned Entrepreneur
• 2:00 The Birth of Mabel's Labels
• 9:15 Navigating Family Dynamics in Business
• 14:40 From Basement Beginnings to Commercial Success
• 23:21 Facing Challenges and Learning Lessons
• 24:07 Unexpected Opportunity: Avery's Call
• 24:20 The Acquisition Process
• 24:57 The Importance of Fair Valuation
• 25:39 The Role of Women in Leadership
• 32:23 Navigating E-Commerce in the Early Days
• 39:22 Future Aspirations for Mabel's Labels
• 40:17 Rapid Fire Questions: Get to Know Julie