Smriti Pratishruti: From Corporate Life to Canine Love: Creating a Pet Brand with Heart

[PETS] [ENRICHMENTS]

#14: In this episode, we sit down with Smriti Pratishruti, the heart behind PawzNDogz and LuvMyFido. Smriti opens up about her journey from a steady corporate job to building a pet brand inspired by her late beloved dog, Princess. A premium pet brand specializing in high-quality, durable snuffle mats designed to enrich canine lives. She shares the ups and downs of creating high-quality snuffle mats, the hurdles of launching during the pandemic, being a new immigrant to Canada and the countless rejections she faced along the way. Through all the challenges, Smriti has gained global recognition, innovation awards and is in over 1,200 retailers globally today.

Company Website: DogzNPawz and LuvMyFido

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Facebook: PawzNDogz and LuvMyFido

TikTok: PawzNDogz 

Chapters

• 0:36 Meet Smriti Pratishruti: Founder of PawzNDogz
• 2:10 Overcoming Challenges During the Pandemic
• 3:44 From Corporate to Pet Industry Innovator
• 4:40 Starting a Business in a New Country
• 6:48 Developing the Snuffle Mat Concept
• 8:37 Ensuring Product Safety and Quality
• 12:01 Navigating the Pet Industry as Immigrants
• 29:58 Distribution and Market Penetration
• 40:21 Insights on Dogs and Adoption Story
• 44:42 Advice for New Entrepreneurs
• 51:15 Future Innovations and Growth
• 52:55 Rapid Fire Questions + Get to know your CEO